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2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

patents, copyrights and human capital. The intangible assets are difficult to assess and are rarely included in any accounts, so a...

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

merit because the success of the company depends on continued growth of sales revenues, but the manner in which it is presented ca...

actually eat. Nutellss marketing offered the solution. Sales would naturally decrease after this news was just released this month...

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

ability to include overhead and indirect costs, and the ability to make allowances for past and future outlays. In many ways we ma...

is a market that is accessible, IHOP may have a great potential in this market. One of the largest countries in Europe is Germany;...

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal des...

view of the systems and factors that impact the development of the mind. The philosophical premise was linked to the assessment of...

these costs need to be considered in the cost that is paid for capital as a whole. The cost of capital is a combination of all of ...

also seen that Murdoch has been so committed to growing the empire that he even obtained US citizenship to aid growth in the US. ...

from high school, computers will have moved beyond commonplace to being as necessary to modern life as indoor plumbing and electri...

compete. Basic strategy theory indicates there are two major ways of competing. Michael Porter has considered the way in ...

around the ten-dollar mark, but books that are significantly lower are often perceived as being of a reduced value and people may ...

The writer presents a paper written in two parts, both parts concern at issues associated with firms using marketing PR. In the f...

The current status of media in this country is developing at a very rapid rate, indeed, the government are taking measures to rest...

to satisfy the demand of their target market. Each of these magazines will appeal to a different sections of the female populati...

is chosen. Each may be considered individually. Over the years a number of companies have had to pursue a strategy allowing...

closer to five rather than ten years. The development of integrated systems for data communications and the ongoing technological...

In fourteen pages this paper examines marketing communications' importance by featuring a Nokia case study. Thirteen sources are ...

In ten pages this paper addresses student questions and various comments regarding marketing communications' departmental operatio...

is even one for groceries. So, when someone exclaims that Amazon.com has become an everything store, they are very close to be acc...

In ten pages marketing and the concept of communication are examined in an example of the Mercedes Benz ML model automobile, five ...