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Essays 241 - 270

Marketing Analysis of Swiffer Sweeper Products

a magnet" (Cornwell, 2002). The cloths pick up the dust, etc. and then are thrown away (McGee, 1999). Swiffer was introduced to t...

Corporate and Product Brands

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

Cinema and the Placement of Products

as did the movie companies, which realiszed that the sweet manufacturer hadnt paid a cent" (Goodwin, 2002). With these realities p...

Student Case Study on Optimum Product Mix for a Shipyard

contribution (axb) Repairs 40 520,171 20,806,840 Conversion 4 5,014,710 20,058,840 Offshore jacket 2 3,098,544 6,197,088 New build...

Process of Product Development and Segmentation Concepts in Marketing

segments has been seen over many years. However, it has been argued that segmentation along these lines is too general. The use of...

Banned Product Dumping in Foreign Countries and Ethics

People have to abide by an ethical code to ensure proper behavior among the worlds business population. Yet, again, who is to det...

Case Study of the Super Dessert Product

that these costs are going to be in place anyway, and that if the project goes ahead these will not increase may support an argume...

Product Reliability Program Design

Though marketers and non-consumer stakeholders might believe that reduced reliability could lead to increased sales in the future,...

A New Product Market Analysis

a beer, which was initially served in pitchers and glasses in a bar and then in single serving bottles for wider distribution in Q...

New Product Market Analysis

?255 in 2001, this was also a slight increase on 2000 (Euromonitor, 2003). Of these sales, nearly 30% of the total purchases were...

Monopoly Competition and Product Differentiation

is very difficult to achieve. For example, even if the first three characteristics are present, most markets today are difficult t...

Launching a New Steel Scissors Product

Week 6 Focus group Negotiate manufacturing contract <-------- Source input materials...

New Product Planning and Launching

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

Examining a Capital Investment for Engineering Products PLC

there may also be other strategic considerations that should be taken into account, for example the way in which a product may sup...

Considerations for a New Product

may also be a requirement. With a high quality unit the after sales service may also need to be considered, including the guarante...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Product Liability and CEOs

fictitious scenario Inc. magazine in 1998 asked to question in its Black and White section, "Would you lie to save your...

Product Reliability, Government, and Business Ethics

being responsible for the growing number of deaths and injury resulting from the failures, whatever their cause. The pattern that...

Political Sensitivity and Spatial Products

earths surface, triangulating time and distance between one satellite, a position on earth, and another satellite. Reliable cover...

Tree Preservation and Forest Product Reduction

upon with a combination of anticipation and disapproval has proven a viable opportunity to significantly reduce the amount of wood...

Gross Domestic Product Economic Indicator Importance

make business decisions and prepare for future trends. In looking at the GDP it is important to realize that a true historical ...

Acme Foods' Alteration of the Process of Product Design

of Acmes product. Lunchables(r) have been available for years, and many Lunchables(r) customers will pick up several of the kits ...

Accounting and Gross Domestic Product

balance sheets, cash flow statements and other accounting-specific functions. This even tends to be the case even when the account...

Product or Service Introduction to Ireland

ago, in fourth century B.C., Celtic tribes settled in Ireland (The Internationalist, 2003). During the next 10 centuries, Ireland ...

Product Life Cycle Assessment

For our part, we will need to ensure that we collect, categorize and analyze all information that becomes available to us via cust...

Keynesian Economic Theory and the Gross Domestic Product

country manufacturing the product - companies in this country have a hard enough time meeting demands of consumers, let alone cons...

Gross Domestic Product and Fiscal Policy Impact

equilibrium. Economists are still arguing over whether the model, but it does give an explanation of unemployment in terms of insu...

Marine Products and Consumer Choices

already is immersed in the world of fishing technology. The paper will examine if the new products would be considered a step up i...

Student Supplied Case Study on Product Liability

needing to prove that the product itself failed. The product sold here was for both spectator and active sports and specifically...