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Essays 2611 - 2640

Defining Public Relations

A 3 page paper providing several definitions of public relations, including the dictionary; the Public Relations Society of Americ...

Marketing Plan for the Sun Disk

salon business remains quite healthy. Exposure cautions eventually extended to tanning beds as well, with the added caveat that n...

Amazon; Expansion and the Future of the Printed Book

This 3 page paper is written in two parts. The first part considers the potential of Amazon to expand into ore product lines. The ...

Advertising Hershey Chocolate

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

incentives such as the provision fridge units and in store promotional materials. Distribution of the bottled, caned and the conce...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

Analysis of Marketing Opportunities; The Car Market in Australia

exert an influence for cars that are cleaner and cost less to run and increased the sales of smaller cars. Despite this there are ...

Introducing the Apple iPhone

that, Steve Jobs "stopped talking" (Elmer-DeWitt, 2007). His presentation "raised dozens of questions -- from the price of the pho...

Marketing Plan for a Golf School in Shanghai

look at how the marketing can attract that target market. 2. The Target Market Golfing is a leisure activity, those who will be...

Selling Pokemon to the West

it. This demonstrated that it was possible, however it was determined that there was a large potential. The games that were devel...

Fair Trade In The United Kingdom

items (Oxfam, 2007). In 2005, "Oxfam sold ?3.4 million worth of Fairtrade food" (Oxfam, 2007). These included a vast assortment of...

Improving Cost Accounting with Resolute Hospital Billing®

Associates "reported that it expects to record $200 million in bad debt expense in the fourth quarter due to an increase in self-p...

Madcap CraftBrew and Bottleworks: Zebra Beer Continued

the individual retail customer that the company needs to focus on in its effort to increase sales to a sustainable level. T...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Law Enforcement and Communication Systems

also been tested with the P25 Trunked radio system from Cassidian (EADS) and Tait Radio Communications" ("Avtec," 2011). The syste...

Cost Leadership

around the ten-dollar mark, but books that are significantly lower are often perceived as being of a reduced value and people may ...

Managing Risk with the ATOM Process

ability to accept non-cash payments for goods and services. Today, Bankcard Services is one of the 92 largest owners of merchant c...

Crocus sativus Saffron

Saffron has been used by mankind for centuries. It represents, in fact, one of the worlds most valuable substances. Consequently...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

McDonalds Marketing Mix

acceptance of variance in the way that the marketing mix is managed. 2.1 Product The first element of the marketing mix is the ...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

Organizational Efficiency and the Integration of Information Technology Solutions

it that has highlighted existing inadequacies all throughout the company structure. By examining each of these deficient areas in ...

Tylenol and the 4Ps

has to do with distribution - how is the company going to get the product to the end user? Depending on the product, decisions wil...

Weather Watch Marketing

of a major storm. Thus, the watch would have another indicator to alert the owner. It would know the temperature and so would be a...

Industry Position of Revlon

In five pages this paper considers Revlon's isolation, industry position, and its overall strengths and weaknesses with advertisin...

Plastigon and Campbell Soup

occurring in all of US manufacturing throughout the 1980s. The changes had been born years before and came to a head in the wake ...

Globalization, Standardization, and Theodore Levitt

for decades; Tom Peters and John Kao have supported the precepts of creativity. John Kao is certain that it is necessary to...