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Essays 2491 - 2520

Outlook and Future of Shell Oil

In seven pages this paper describes Shell's organizational structures, considers its strengths and weaknesses, competition, and th...

Customer Relations and the 'Soft' Emotional Touch

In three pages this paper discusses what skills are involved in customer service effectiveness. Fifteen sources are cited in the ...

Bigger is Not Always Better for Global Corporations

In twelve pages this paper discusses global corporations and the misnomer that bigger means better in an assessment of small compa...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

British Columbia's Customer Protection and Bank Merger

In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ...

Midwestern Downtown Area Retail Market Analysis

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

Turning Lost Customers into Gold by Joan K. Cannie

show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...

Russki Adventures and Standardized Marketing

Crevasse and Andrei Kakov sought to market services, namely that of high-end helicopter skiing excursions. Crevasse and Kakov nee...

Marketing Strategies for Juice Bars

research; whether that research involve scoping out the competition (which well review later), reading articles in industry public...

3M and Customer Service

other organizations have envied and virtually no one could duplicate. Much of the current culture at 3M can be traced to the pron...

Distribution Channels and Costco

prices" (Blumenthal, 1999). Costco, overall, has a reputation of providing quality goods and extraordinarily low prices -...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Dental Practice Quality Management

Although quality approaches to management have been around since the mid-20th century, its been since the 1980s that TQM has foun...

Charter One Bank's and Bank of America's Online Banking

Current Business Focus As stated, Bank of America and Charter One Bank pursue very...

Acme Manufacturing Reengineering

market and was greatly excited about the 640k computer it was to introduce for use on the factory floor at the end of that year....

Hairdresser Management

of people comprising the group being managed. The manager of a group of engineers will have a much different approach to the duti...

Customer Service and Call Centers

It was in the early 1990s that the integrated call center began becoming reality. AT&T, the old Northern Telecom and other centra...

Customer Relations' Success

and feel that they are important to you. The hospitality industry is one of the best industries to use as an example. Just as a ...

Business Intelligence Competitive Tool of Data Mining

"junk" from the system before uploading the data and implementing a data mining tool. PNC Bank Corp. is used as an example of a ...

Improving Customer Service

that the problem exists: it does not, however, necessarily address difficulties with internal and external communication, lack of ...

Warranty and Advertising in the Automotive Industry

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Discount Retailing Case Study Analysis of Wal-Mart

upon the practice of determining what methodologies can be used to obtain those products at the lowest costs and share such fortun...

A Comparative Analysis of American Airlines, United, Delta and Southwest Airlines Strategies

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

Haunting and its History

well as the ending of all things old. Thus at that time of year every sort of excess was made such as sexual, food, drink and suc...

Overview of TVA

TVA, as a government agency, was established for three main purposes: to improve navigation of the Tennessee River, provide means...

The Effects of Organizational Culture

Darrin worked for an advertising agency and the entire show centered around the pressures of his job and his ever-present boss Lar...

Customer-Focused HRM

operation of any given enterprise. The "customer triangle" "is important to the practice of HR" as well personally. The customer...

Establishing a Price for MRI Use

the area of the country. Medicare pays $650 toward the price of an MRI scan in Sans Roentgens area. The machine cost figure to b...

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...