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range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

part of an overall branding strategy on the part of big corporations. Typically, the contracts are for long-term agreements which...

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

The writer takes a broad look at the way that the use of the internet has impacted across the global interdependent with the prog...

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...

by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...

environment is impacting on the way business takes place. China is seeing repaid economic development takes place, the GDP for the...

in opinion over the last few decades, with a general acceptance that it is the human influences which is causing damage to the env...

Problem For a company such as McDonalds, where there has been a great deal of negative press concerning the health issues ...

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

have been associated with NRTIs, which are believed to cause mitochondrial dysfunction, which range from oxidative damage to inhib...

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

that pregnant women who are exposed to this infection in the early term "cause severe fetal CNS abnormalities" (Yolken and Torrey,...

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

age. Therefore, the patient population is increasing. This factor is also influenced by the fact that that the huge lump in the Am...

As will be elaborated on below, practically every resource manager is now familiar with the terms GIS and GPS and the capabilities...

findings of the first consultant are that JRT need to invest in both the managerial and front line staff and need to improve commu...

to this arguments regarding the overall scope of the problem of homelessness month youth populations, suggesting that more than 1....

p. 29), as stated in its title. Mean age was 81; 218 participants completed the study. The researchers evaluated the differences...

a history of child abuse has an effect on their marriages. Literature review While it is generally accepted by the vast majority...

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

It is common practice to perform a literature review before undertaking any primary research. The writer examines how and why this...

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...