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Essays 31 - 60

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Stadiums and Corporate Branding

part of an overall branding strategy on the part of big corporations. Typically, the contracts are for long-term agreements which...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

How has the Internet Impacted on the Global Environment?

The writer takes a broad look at the way that the use of the internet has impacted across the global interdependent with the prog...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

Measuring Brand Equity

recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

The Localization of Global Businesses

environment is impacting on the way business takes place. China is seeing repaid economic development takes place, the GDP for the...

Article on Allocation of Costs

by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...

Climate Change and Technology

in opinion over the last few decades, with a general acceptance that it is the human influences which is causing damage to the env...

Market Reseach Proposal

Problem For a company such as McDonalds, where there has been a great deal of negative press concerning the health issues ...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

Why Perform a Literature Review?

It is common practice to perform a literature review before undertaking any primary research. The writer examines how and why this...

Hepatotoxicity/Mechanisms

have been associated with NRTIs, which are believed to cause mitochondrial dysfunction, which range from oxidative damage to inhib...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Gap Inc. Case Study

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

The Importance of Branding

the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...

Do Cats Cause Schizophrenia - A Research Proposal

that pregnant women who are exposed to this infection in the early term "cause severe fetal CNS abnormalities" (Yolken and Torrey,...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Patient Simulators/Human Patients in Nursing Education

age. Therefore, the patient population is increasing. This factor is also influenced by the fact that that the huge lump in the Am...

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

Analysis of an Article on Branding

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Technology and Applications Involved in Land Surveying

As will be elaborated on below, practically every resource manager is now familiar with the terms GIS and GPS and the capabilities...

Homeless Adolescents and Resiliency Correlations Part Two

to this arguments regarding the overall scope of the problem of homelessness month youth populations, suggesting that more than 1....

Juicy Red Tomato Company Case Study

findings of the first consultant are that JRT need to invest in both the managerial and front line staff and need to improve commu...

Pain Management Literature Review

p. 29), as stated in its title. Mean age was 81; 218 participants completed the study. The researchers evaluated the differences...

Effect of Childhood Experience of Sex Abuse on Marriage

a history of child abuse has an effect on their marriages. Literature review While it is generally accepted by the vast majority...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...