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Essays 1141 - 1170

CSR and PR Public Relations: Corporate Social Responsibility (CSR)

and the customers of The Body Shop, the stakeholders involved are those who not only invest directly in the company but also those...

China Tea House Retailer Marketing

the teas background and uses, but still providing no discounts on it. It is merely one weeks featured tea in each of CTHs stores....

Effects of Efficient Market Hypothesis Examined

the market" (Heakal, 2002). Fama (n.d.) described market efficiency in 1970, formulating the efficient market hypothesis at that ...

The Libyan Arab Bank Vs. The Bankers Trust Co.

for the release of their money and for failing to carry out a transaction which had been requested. After much posturing, the co...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Australia's Financial Regulation

In five pages this paper examines how Australia's banking institutions are regulated. Seven sources are cited in the bibliography...

Australia Banking and Competition

In a report consisting of five pages Oyster Bay, NSW's Geoffrey Warrener's letter to the editor is featured in a consideration of ...

Marketing Plan Development

a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Overview of Emerging Technologies

MP3s have enhanced life in the 1990s and the 2000s but have not really given people more time nor provided substitutes for dreary ...

Economy of Japan Following the Second World War

In five pages this paper examines the Japanese economy following the Second World War in a consideration of the banking system's r...

Scandals Involving Savings and Loan Companies During the 1980s and 1990s

II. Events Leading up to Crisis Pontell & Calavita (1993)explains that the federally insured savings and loan system had been i...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Banking Sector and Technology's Impact

In eight pages the impact of technology on banking is examined in an overview of talking teller machines, biometrics, and issues i...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...

Evaluating Decision Support Systems

In eleven pages a hypothetical banking industry scenario involving a decision support system evaluation includes a problem stateme...

Economics

In eight pages questions pertaining to economics are examined and include the market economy and externalities, free global trade,...

U.S. Marketing of the British Land Rover

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...

Global Economic Roles Played by the World Bank and the International Monetary Fund

In 5 pages this paper examines how the World Bank and the IMF have managed to keep up with the global economy's many changes. Fiv...

Possible Trends in the Future of Marketing

Through the Organization." His point was that "while fuzzy ideas are easy enough to come by, they are a tough sell elsewhere in t...

EEOC Reporting System Design

In five pages an EEOC reporting system design for Wilco Construction is designed in order for the firm to develop an easily access...

Radical Marketing by Sam Hill and Glenn Rifkin

term gain, balancing the books, and fearing the worst often do not become successful. Other authors suggest that such failure is d...

Characterization in The Sweet Hereafter by Russell Banks

In five pages this novel by Russell Banks is summarized and analyzed with the emphasis being on the definitive characterization. ...

Banks and Insurance Services

In ten pages this paper examines insurance selling by banks with the primary focus being Canadian practices. Eight sources are li...