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Essays 1531 - 1560

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Procedure and Criminal Law II

The definition of felony murder is that it is a killing that is unintentional, occurring "during the commission or attempted commi...

HSBC Holdings and the United Kingdom's Online Banking

prefer to make informed investment decisions for themselves" (Merrill Lynch & Co., Inc., 2000). HSBC calls itself "the worlds loc...

Article Review on Marketing and McDonald's

image around kids and community (MacArthur, 2005). Not everyone agrees with that opinion, for instance, former senior executive v...

Information Technology Knowledge Needed by a Risk or Security Manager

nuts and bolts of I.T., or is a cursory knowledge sufficient? In part, the answer lies in management ideology. Do managers need to...

Banking Leadership

The bank has evolved into a regional bank, with a clientele of individual consumers and small to medium sized businesses (Washingt...

China Bank Branch Establishment and Risks

company, China Unicom and had been made it what appeared to be a stable market (Doebele, 2000). Other political risks may be as wi...

A Look at Two Mergers

the FTCs complaint is true, "alleging that the systems three hospitals extracted huge price increases from payers after the deal a...

Blood Banks and Inventory Control

necessary to reflect upon the reasons why blood supplies have declined in recent years. In the 1980s, the discovery of AIDS, Acqu...

Marketing Plan for Flavored Milk Manufacturer

and juice drinks to sodas. Children, not liking the bland taste of milk, preferred the sweeter taste of the competitive juice drin...

Why Marketing is a Wise Career Choice

(at the age of 38) for Wegmans Food Market, 2005s number one company on Fortunes "100 Best Companies to Work For" list, questions ...

Traditional to Customer Targeted Marketing Movement

2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...

Proposal and Literature Review on UK Marketing of Low Cost Airlines

2005). However, the concentration is high, with 81.5% of the market going to only six companies, as well as British Airways these...

Regulation and the Market Failure of ICT

In twelve pages this ICT industrial focus examines the occasional market failure and the importance of market regulation this fail...

A Marketing Plan for 'A New You'

question) further. Identify the organizational buyers and consumers As we said in the last section, we need to be careful ...

A Marketing Campaign Assessment

unlikely to be able to run a country effectively. This is then supported wit the careful leaking of news stories and also unexpect...

An Overseas Market for One Sportswear Company

to market in a timely fashion (Harrington, 2002). Its a full-time job for Columbia to oversee these chains, and its possible that ...

Bank of England, Inflation, Unemployment, and the Rational Expectations Theory

policies: one would be estimating future inflation rates on past performance, even in the light of Bank of England policies which ...

Effects of Banking Deregulation

there are so many fewer distinct banks now than at the end of the 1980s. One of the casualties of the "new economy" was to be the...

Public Policy and Marketing Ethics

both of which are legal and sold in large quantities (Kotler, 2004). (Illegal drugs are also in this category but as theyre not f...

Duties and Responsibilities of the Compliance Officer

to one that helps a company stay on the straight and narrow in terms of reporting and generally doing business. Before beg...

UK Banking Services, Compliance, and Vulnerabilities

aspects of compliance. It is the compliance officers job, in other words, to ensure that a financial institution is not only in co...

Strategy of Coca Cola

The writer discusses Coca Cola covers their corporate alignment, marketing and how the company is funded. It also some strategical...

Putting Company Brands on the Internet

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

International Business and Bank Selection

and we do" (Reason, 2003; p. 79). In the early years of the new century, the organization also was found to be implicated in seve...

Computers and China

particular market, partly because of culture, and partly because the demand, until recently, simply hasnt been there. Dell Compute...

Questioins Answered Regarding Bank Risk

increase, the Federal Reserve base rates had increased during this time by 1.25% which had a knock on effect as the bank raised it...

Senior Citizens and Financial Abuse

view According to experts, financial abuse is when someone uses another persons property or assets -- and in the case of t...

Unique Restaurant Opening Business Plan

restaurant. The owner also has a college degree in hospitality and extensive experience with fiscal matters. Financial Analysis T...

Marketing Analysis of Swiffer Sweeper Products

a magnet" (Cornwell, 2002). The cloths pick up the dust, etc. and then are thrown away (McGee, 1999). Swiffer was introduced to t...