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Essays 421 - 450

Air Freight Business Plan for Strategic Marketing

In eleven pages this report discusses an airfreight business in a consideration of how a plan for strategic marketing can be devel...

Business Case Study of Odor Eater Socks

concentrations. Womens nylons and panty hose are typically the primary area of concentration with other categories of hosiery lump...

DirectInvest Brokerage Service Marketing Plan

means of encouraging them to use the online services-in keeping with the nature of electronic commerce over the Internet, the indi...

Lush Ice Cream and Sorbets Marketing Plan

In twelve pages this paper examines a marketing plan for the Lush Ice Cream and Sorbets startup ice cream business. There are 10 ...

Diversification

used to supports Ansoffs product expansion strategy, where a firm seeks to sell new goods to the same market (Kotler, 2003). This ...

Dimensions A Hospital May Use To Position Itself

positioning may be attractive in markets where there are relativity low levels of competition or only a few suppliers. As market...

Tax Considerations in Corporations and Partnerships

higher overall taxes. A caveat in establishing a corporation is that the IRS will seek to minimize salary paid by a C corporation...

How Research is Used by a Distribution Company

generalized research which took place many years ago. In more recent years there has been research that can be seen as specificall...

Sandwich Shop Business Plan

are accustomed to ordering their sandwiches at one end of the counter, selecting options for the sandwich, then, ordering their dr...

Customer Retention and Maximization

other ties, such as technological or formal bonds (Dwyer and Tanner, 2001). The payoff from long-term relationships are obvious:...

Coleman Property Management Business Plan

St. Louis area for a new property management business to find success. Coleman Property Management will target the higher e...

Business Questions

be a personal liability for the price up. In addition to this as the business is not separate from the proprietor, the business wi...

Assessment of British Airways 2005 - 2008

of levels it may be argued that simply surviving the last few years may be a sign of success, and is an indicator of performance. ...

Al Ries and Jack Trout's Horse Sense The Key to Success is Finding a Horse to Ride

The difference between winning the race and pulling up the rear is not found within the jockey, but in picking the right horse to ...

Business Success and Marketing Tools

that name, the brand had been fatally damaged by the images splashed across the worlds media of the ferry on its side which had co...

Forwards and Other Financial Tools

the company will no longer be exposed to a potential fall ion the exchange rate which would mean that the company would gain less ...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

First Solar Inc.

commercial solar power projects and the company is undertaking international expansion as well as domestic expansion, two producti...

Operations Management Calculations

too long to make an analysis of it viable when undertaking all the other tasks of everyday life and setting up a business. When ...

Disney; A Strategic Examination

considering the way in which is an integrated strategy in Disney and how the different divisions support each other leading to a s...

Resources and Competitive Advantage

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

Products and Market for Best Pastries

The writer looks at a case study of a fictional firm opening in Texas, the Bakery business is described in terms of the product it...

Marketing an Ice Rink

the session where there are many have been referred to as kiddie sitting sessions. There is also the couple market, and Ty has not...

The Characteristics and Supply Chain of Proctor and Gamble

a global leader and indicates the way that the firm creates strong brands to appeal to the consumers. Likewise Gillette, a firm ac...

Assessment of BabyCare

have a track record, making it easy to assess the returns that may be expected. However, it is well known that past performance is...

A CASE ANALYSIS OF BABYCARE

which was, at that time, considered the worlds largest baby care market. The challenge here was twofold. First, getting the produc...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

The Selection and Use Secondary and Gathering of Primary Data - A Practical Demonstration

range of sources. The most influential article should be those from peer-reviewed journals, where previous research is reported. P...

Issues in International Marketing

use the internet to gather information and assess different potential destinations and travel providers. The search and the decisi...

Leadership and Communication

opens up opportunities and challenges for commerce requires the input and support from a number of different professionals that ca...