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Essays 391 - 420

5 Questions on Sales Management

determining customer needs. Because of this, the salesperson is more in a listening rather than selling mode on that first visit t...

New Athletic Shoes Line Creation

will consist of individuals experienced in these necessary areas: * Marketing and market research; * Product design; * Production ...

Sample Business Plan

the aim of marketing and provides services to eradicate areas on knotweed that already exist or appear in the South Wales area. Th...

Single European Market Creation and Influential Factors

indicates, there is the potential for the EU to have a direct effect on its member sates regardless of the national government. T...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Objectives Behind the Single European Market and Some Outcomes

breaking down barriers to trade though the harmonization of market regulations. This would be to remove the physical barriers to t...

Expanding Yum! Brands' Presence in Latin America

paper recommends that it expand within Mexico as it also expands into Brazil, Argentina and Chile. Question 1: Strategic Analysis...

MARKETING PLAN FOR YUMMY BRAND CUPCAKES IN AUSTRALIA

Discusses how a a fictitious cupcake product can be marketed in Melbourne, Victoria, Australia. There are 3 sources listed in the ...

Using Porters Four Facets Model For Examining an International Firm

existing business environment (Thompson, 2007). The accuracy of this model depends on the quality and accuracy of the input inform...

News Broadcast Versus Newspaper: Analysis

that could otherwise not be expressed merely by literary methods; rather, photography helps the world understand more about itself...

Accounting Using a Principles Based System with Supporting Concepts

This 4 page paper discuses the important of concepts in principles rather than rules based accounting system, why they are importa...

Fair Value Accounting in the Economic Crisis

standards, but is further defined in individual standards. .The concept of fair value became an issue that would have pote...

Corporate Culture in International Expansion

into the existing culture (Schein, 1992). Next is socialisation through an induction process, this is where the corpreate culture ...

Danaher Case Study

tend to be middle sized family-run firms. The entrance into new industries is relatively limited, but in many instances co...

Business and the Value of International Law

be seen as a pattern of behaviour that has developed and been established and is capable of being verified in a particular context...

Marketing Principles, Brand Loyalty and Globalization

A good deal of literature has been prepared on the topics of global brands and localization -- or standardization -- of global bra...

Oligopoly and Global Media Culture

This paper consists of 7 pages and discusses how European audiences are having nonEuropean cultural values imposed upon them by th...

Product Marketing and Decreased Significance of Specific Brands

In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...

Strategic Recommendation for British Telecom

strategy it is necessary to examine the company in its external and internal environment. This can be undertaken using a number of...

Dell International Strategy

Dell have undertaken international expansion; locating production facilities in different geographical areas. The first section of...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Increasing Tourist to Uganda

and Lane, 2004, Harris et al, 2002). These are all aspects that need to be considered in the tourism industry in Uganda is to be i...