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lower than the others, naming the others. Obviously, they cannot all have the lowest rates. Dunkin Donuts claiming it has the best...

said they will look for another job if tipping is changed to a service fee. Does the company want to lose almost half of their ser...

it is these influences and the way that the firm has responded that need to be assessed so that the effectiveness of exiting strat...

of coffee through a coffeehouse experience sustained through a network of more than 16,000 locations in more than 50 different cou...

Adidas Adidas AG is the #2 manufacturer of sporting goods worldwide behind rival Nike Inc. (Colbert, 2010). The company als...

(approximately $1,600 million in 2006) (MarketWatch, 2008). Also, as of this year, the company is the main sponsor for NASCAR, whi...

in sales over July 2006 (Merx, 2007) and Ford experienced a 19 percent drop (Collier, 2007). In fact, Fords overall car sales drop...

a fa?ade that represents him at his best. But Mammy Prater apparently did none of this. Instead, "she waited until the technique...

by Church & Dwight are similar those faced by many other companies; how the company should proceed and develop strategy in a chang...

be the various ways in which Santa Fe presents itself to the public and its customer basis. A wide variety of marketing techniques...

brand personality specifics, it might be helpful to determine what, exactly, brand personality is. First of all, what is a ...

That includes all of our local businesses, those small, one-location things that have been closing at record rates since Wal-Mart ...

which is being described. It has also been stated by William James, a US philosopher and psychologists, that if "people pe...

be marketed. If we consider an organisation such as Nescafe, who are well known for their coffee then we can examine this phenomen...

sight of a product comes replete with a number of diverse associations in the customers, or in this case the students, mind. Thes...

not associated with the history. In looking at different brands it is possible to see this renewal occurring. There are brands s...

are different, but there is also company branding. Whilst each attraction is marketed separately there is a brand logo for the gro...

in the future (CD Europe, 2003). This indicates that the use of the product and the perception of its use by the target market is ...

both on brand and reputation (Dolbeck, 2003). This makes sense; banking primarily works only if a consumer is willing to trust the...

of those who have been more materially successful. When news leaked of the Dakota brand intended for poor women, the outcry was s...

to continue setting its own course despite anything any critics had to say. Some of its primary retailers began closing stores, r...

each country. This means that a single strategy may be used internationally in attracting the same type of audience (Kotler, 2003)...

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

are continually learning how to learn together" (p. 3). The five disciplines he identifies are those which are the building block...

automatically. This is the ideal state, but does not always come about. Underhill (2000) says that "branding and traditional adv...

Finally, Merrill launched Merrill Lynch Direct, which, while getting a slow start, finally hit its stride during 2000, during whic...

company was originally developed by a company called BMR Ltd. in England -- and in 1968, the company moved to Shannon in Ireland, ...

chicken salad, no problem. They simply hop in the car, and go down to the local YUM! multi-branded unit (with KFC, Pizza Hut and T...

part of an overall branding strategy on the part of big corporations. Typically, the contracts are for long-term agreements which...

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...