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Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Global Branding And Global Brands

a few years ago. Consumers are not as willing to accept a brand if the company itself does not have a clean record. Creating a gl...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

The McDonalds Brand in Australia

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Competitive Advantage and Value Creation

post-dot.com era and offer the following table to illustrate these changes. Whats out Whats in First-mover advantage First-prover ...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

S-D Logic - A New Paradigm for Value Creation

The writer reviews an article entitled "On value and value co-creation: A service systems and service logic perspective", which ad...

Gaming and Hilton Hotels

so much 1991 to 1994. This should not be surprising at all, however, as increased occupancy can be expected to follow a recession...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Belize as a Hospitality Market

percent of those over the age of 15 can read and write (Belize 2008). Tourist Accommodations Superficially, it could appear...

Integration and Convergence in the Real Estate Markets

pierces are moving downwards the developing areas, or areas that are catching up, this may be the furtherance of convergence of th...

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

Putting Company Brands on the Internet

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...