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Essays 271 - 300

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

were in no way new or innovative, the designs the company launched with; the Nexia and Espero, were old General Motors designs tha...

System X - Assessing and Improving Market Position and Level of Innovation

the market position, this can be further examined by looking at the potential target market. This includes small and medium sized ...

Marketing of the Discovery by Land Rover North America

Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...

Resources and Competitive Advantage

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

Assessing Potential Organizational Diagnosis Tools

The writer looks at a range of three different tools which can be used as a framework to examine an organization. McKinsey's 7 S's...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

2003 Fire at Rhode Island's Station Fire Nightclub

they tried to go out the same way they came in...the other three exits had signs with battery-powered lights, but people couldnt s...

The Phenomenon of Urban Heat Islands in Brazil

much more land is converted into houses, buildings, parking lots and roads - the very things that transform an otherwise natural v...

1996's Oil Spill Off Rhode Island's Coast

seas forced the oil barge "North Cape" into Rhode Islands Nebraska Shoal at Moonstone Beach near South Kingston, Rhode Island, an ...

Harrison-Keyes Project Risk Management Plan and Defense

cost effective and potentially profitable. The development of the e-book format can be seen as an extension of the way that many ...

Hawaiian Islands' Coral Reef Ecology

and manmade events. Industrial, nutrient and fresh-water run-off kills the coral closest to the shore and allows for the spread of...

Hawaiian Island's Monk Seal Endangered Species

longer if action is not taken to try to preserve the remaining few that there are. As of this writing there are only one thousand...

New York Target Marketing of Houston, Texas

In five pages this paper examines the creation of a marketing plan aimed at targeting a New York market regarding Houston, Texas v...

Marketing, Retail Sales, and Communication

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

Marketing Plan for Blue Breeze Wind Park

will loo at entering the current market with the ability to provide market demands that are not currently provided by other suppli...

Crisis in Hong Kong

In five pages this paper examines the process of marketing and how Hong Kong faces a crisis situation that will involve developing...

Quicktrip Donuts Marketing

Because of this, Krispy Kreme stores and outlets attract customers in droves. There is probably little surprise as to why Quiktri...

Individual Church Marketing

for a number of reasons. Therefore, it requires those in administrative positions to think of St. X as a product and develop an ap...

Timotei© Marketing Plan for

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

Private Colleges' Marketing

Why Market? Even as far back at his 1992, USA Today Magazine indicated that "colleges today must draw on a dwindling popul...

Banking Industry and Marketing

is being considered. Furthermore, many of the functions traditionally associated with banks may be fulfilled by other finical inst...

Vegetarian Dog Food and Marketing Approaches

The first target market may be the vegetarian owners, who want their pets to follow a similar diet. The dog food market is...

Sweetwater Chocolate Bars and Cookies Marketing Plan

is a quite conservative goal and may be one that we surpass merely by default after launching the most basic of marketing initiati...

Guess? Inc. New Marketing Strategy Development

The appeal may have many followers in categories C1 as well as more affluent classes of B and A, as younger individuals may be in ...

Entrepreneurial Small Business Marketing and Advertising Plan

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Corporate Compliance Plan For Riordan Manufacturing

a proactive role in compliance issues in order to protect the interests of the company, the employees the environment as well as t...

Marketing the Harley Hydrogen Cycle

Currently there is no commercially-produced motorcycle operating on hydrogen fuel. After years of trial and error, however, there...

Project Management and Planning a Party

take place regularly within the family, with the last major family gathering being a waiting two years previously. It was generall...

Marketing Plan for the World Wildlife Fund

nongovernmental organization was started in United Kingdom, but the concept and organizational value since spread which has create...