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Essays 61 - 90

Golf's History and Evolution

ignored this and similar laws, and early in the 16th century James IV, king of Scotland, took up the game of golf. His granddaught...

Truck Driving Laws

operate trucks only within a state are "only subject to rules at the state level" ("Why Arent Trucking Laws National in Scope?"). ...

Birds and Their Habits in Terms of Long Range Navigation

whales (Glausiusz, 2000). Adler (1996) also supports this viewpoint, but suggests that birds use a number of other elements, incl...

Hutchison Whampoa Limited; Operations, Potential Expansion and Marketing Challenges

include any ship of the UKs largest port; the Port of Felixstowe, as well as Harwich International, Thamesport and a major interes...

Planning at WorldCom

this had to be seen as objective, to ensure this was the case WorldCom hired an independent law firm; Gibson, Dunn & Crutcher LLP ...

Business Plan to Open a Chain of Fruit Juice Cafes

of a franchising model to help speed expansion in order to create a national chain. The benefits of this plan are * A gap in the m...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Overview of 5 Financial Tools

One choice available is to sell corporate bonds. Because investors are foregoing other opportunities, interest rates on corporate...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

President George W. Bush, the Stock Market, and the Social Security System in the United States

In a paper that contains five pages the Bush proposal to rescue the financially troubled Social Security system through partial pa...

Reintroducing Pepsi to Germany

the Pepsi trademark (Gibney PG). Enricos latest restructure consists of a plan to boost flagging international sales by targeting...

Full Spectrum Long Term Care Business Plan

Hamilton View proposes to provide a full range of options for seniors, beginning with independent living, moving into assisted liv...

Marketing and Budgeting for a Recycling Project

eliminate the risk of non compliance and simply use new equipment each time. With mass production techniques it was possible to pr...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Long Term Objectives for Starbucks

The long term objective is that there will be an increase in this target market without detracting from older consumers and that b...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing Communications for Cadbury's Drinking Chocolate

is that chocolate is by far the most popular of all flavors added to milk. Another point important in the market is that...

Marketing Plan for the World Wildlife Fund

the unsustainable consumption of the worlds natural resources" (WWF, 2008). The goal is to protect the environment by infl...

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Postal Service Business Marketing Plan

rich farmland and rather extensive mining. Though conditions may change within the current generation, Hamilton currently is too ...

Creating a Market Driven Intel

would "ship a 900MHz version of its Pentium III Xeon (Cascades) processor with 2M of integrated L2 cache in lQ01" (Leibson, 2000; ...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...