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Essays 421 - 450

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

Two Studies of Information Technology

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

Planning a New Wine Store

at the top shelves and sweet towards the bottom shelves. Wines that are easy to location and understand will help make sales as th...

Eastern Europe Transformation by Joseph Stalin

implemented with a series of five year plans aimed at industrialising the country and developing a collective agriculture sector. ...

2 Year U.S. Projections in Macroeconomics

labour force is below the level of GDP increase, this indicates that there will also be a rate of increase in terms of productivit...

Strategy and Position of British Airways

can see a economy gained in the use of the assets and the cost of the cargo operations is marginal, enhancing to overall profitabi...

Former Soviet Union and Japan National Systems of Innovation

Japan. It was often thought that money was needed in terms of research and development, however, the case of the USSR shows us tha...

Immigration Policy and Global Trade

opportunities it was expected to offer in numerous industry sectors. Those that were to take advantage of such fortuity included ...

1954 U.S. Supreme Court Case Brown v. Board of Education

The Facts of the Case Dougherty (2002) explains that the case was based on the events surrounding the attempts by several A...

Future Risk of Shannondale Retirement Community

homes of decades may simply be too much to keep up. Some purchase much smaller homes or move to apartments, but these individuals...

Best E-Business Practices and Policies

information for the purpose of making a purchase. The best and most successful Internet businesses offer only high-quality produc...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

Airport Development

look to areas that are currently developing and in a growth stage, this needs to look at the different aspects of the area, for bo...

Enhancing Customer Value

paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...

Strategic Plan for Dell

computer users - and therefore buyers - insist that they will not purchase another Dell computer unless and until Dell provides so...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

Self Service Kiosks for Hotel Check-in and Check-out

A 5 page paper discussing the development and use of kiosks for use in hotel lobbies that customers can use to check in, select th...

Investing in the Stock Market

growth, but they also have the luxury of taking on additional risk and therefore additional return potential. Generally, the high...

Croatia and the European Union

limitations which had been shown up in the way that the ascension of Romania and Bulgaria have been handled (Emerging Markets Moni...

Creating Loyalty in Airline Customers

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

Sustainable Tourism

the industry is one that is, or becomes sustainable. 2. As well as the potential negative impacts there are also a number of pot...

Balance Score-card Use in SMEs

for the customers that the new products need to be developed (Gumbus and Lussier, 2006). Other metrics were used, such as quality....

Service Issues in the PC Industry: Dell and Gateway Compared

the company is out of the water. Gateway realized it had a problem and got out and seemingly is doing better, but Dell continues t...

Financial Markets Questions; Interest Rates, Currency Swaps and Derivatives

a notional amount which is used only for the calculation on the amount is to be exchanged (Dattatreya et al, 1993). The mos...

Social Influences on Marketing; Winning and Retaining Customer Loyalty

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

If Marketing Aims To Meet Customer Expectations Why Are Consumer Rights Such An Issue Today?

2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...

Aspen Technology Inc Case Study

fees over the period of the license which complies with the matching concept in accounting. It may be argued that there was an imp...

How And Why Companies Benefit From Customers Breaking Rules

a fair value service. There are a large number of examples that demonstrate the way that companies can benefit from custome...

The Ritz-Carlton

to impact on the mass market providers rather than the upper market providers where demand is not as sensitive to economic conditi...

Introducing the Apple iPhone

that, Steve Jobs "stopped talking" (Elmer-DeWitt, 2007). His presentation "raised dozens of questions -- from the price of the pho...