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Essays 1651 - 1680

Sensitivity Analysis in Cross-Border Capital Budgeting

This 8 page paper looks at potential is a sensitivity analysis when undertaking capital budgeting in an international environment....

Assessment of Strategy at Harley Davidson

says "We inspire and fulfill dreams around the world through Harley-Davidson motorcycling experiences" (Harley Davidson, 2009). Th...

Engineering Planning and Benefit Cost Analysis

In six pages the planning case study of the Yuba River Basin flood is examined in terms of a chart of benefits analysis, objective...

Telecommunications Industry

mangers. Verizon states that to increase revenue, they are "devoting our resources to higher growth markets such as the wireless v...

Considerations When Carrying Out Market Research

purchase from the firm in the last twelve months, alternatively the definition may be the last six months1. The way that t...

Jacobs Technology; Analysis and Strategy Proposal

Corps Transparent Armor Gun Shield which are ballistic glass panels on gun turrets. In order to consider the potential future o...

Toyota In China

market share until it introduced the Corona model in 1965 and the Corolla in 1968 (Bradley et al. 2005). The company claimed the ...

Printing Industry in Australia

part of the economy. For the most part the structure is fragmented with a large number of printers remaining small to medium-sized...

Analysis of General Motors in the Post Bankruptcy Period

as the global recession and credit crunch eases, but the firm is still in a difficult position. In order to assess the way in whic...

Gap Analysis for Lester Electronics

market share more rapidly than undertaking organic growth, and can also help with the acquisition of skills and resources (Mintzbe...

Study Feasibility and Proposal

was a common denominator in almost 39 percent of fatal crashes involving drivers between the ages of 15 and 20" (Under-35 drinkers...

Two Contract Law Cases from Australia

to identify if and where the offer and acceptance may have taken place. Anton placed an advertisement, for the call from John to b...

British Airways

property at the deemed cost after allowing for the 31st March 1995 revaluations. This could result in an assessment of the company...

Analysis of The Ideas That Conquered The World Peace, Democracy, And Free Markets In The Twenty First Century by Michael Mandelbaum

took place in American society with regard to political, economical and social concerns; indeed, one of the most encompassing issu...

Analysis of Krispy Kreme Doughnuts Inc. Positioning and Target Market

interesting to note that this market shows the opposite trend when compared to a perceived rival; Dunkin Doughnuts, where the lowe...

International Marketing; Considerations Entering a Non English Speaking Market

was not always community, this change in political regime occurred following the Second World War the communist party took over th...

JKA Case Study

company chooses to use a standardised strategy there are many benefits, the economies of scale and a guarantee of consistency are ...

Reviewing Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment By Martha Barletta

seen as a marketing book, but it is also a primer for many who may be set in their ways and need to be shaken into understanding t...

Guayaki Sustainable Rainforest Products

satisfy customers; aspects of business which are often seen as diametrically opposed. As a small company trying to break into new ...

Environmental Scanning and EMI

needs the information about the market launch compete effectively. Coates (1985) looked at this in more detail, but the practice o...

Analysis of ING’s Competitive Strategy

order to develop an understanding of their competitive advantages and the way in which those advantages have been gained and retai...

Assessing Three Fast Food Companies; McDonalds, Yum Brands and Burger King Holdings

8.2 Yum Brands 76 8.2.1 Dividend Policy 76 8.2.2 Firm Characteristics 76 8.3 Burger King Holdings 77 8.3.1 Dividend Policy 77 8.3....

Environment and Brand analysis for the Fisher & Paykel Dish Drawer

benefits. For example, a drill is bought for its ability to make hole, likewise a bed is bought for a good nights sleep (Kotler an...

A DISCUSSION ABOUT THE EXTENDED MARKETING MIX

who has studied and passed Marketing 101 in college is aware of the 4Ps of marketing - product, price, promotion and placement/dis...

Value Added Marketing Built on Trust

Trust in the Marketplace Research Compiled for The Paper Store, Enterprises Inc. by Janice Vincent, 4/22/10...

DEFINING MARKETING

"marketing" is brought up? For most people, marketing involves advertising on television, through the mail, via the Internet, and ...

BOTTOM OF THE PYRAMID: MARKETING TO SOUTH AFRICA'S LOWER-INCOME POPULATION

Mention the words "poverty" and what likely comes to mind are big-bellied children with sad eyes, staring at a television camera, ...

MARKETING, CSR AND THE TRIPLE BOTTOM LINE

better hiring practices (Charter et al). Meanwhile, on the business-to-business end, companies are finding that they need to ensur...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

PRICING, MYSTERY AND THE MARKETING MIX

things over which they really have little knowledge or effect. From the basics of marketing and from readings, we know a f...