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Essays 361 - 390

Strategy of AOL

In a paper consisting of eight pages a TWOS matrix is used to analyze AOL's position in a discussion of the complimentary characte...

New Competition and Market Share of Starbucks

In six pages this paper examines Starbucks in terms of its market share and its new competition. Seven sources are cited in the b...

Increased Market Share and Growth Plan of NuCor Corporation

In six pages this paper addressed to NuCor executives represents a sample presentation model in which internal and external enviro...

Comparing Stock Market Share Prices of Fiat and Ford

In eight pages this paper discusses ratio definition, calculation, and short term share prices of Fiat and Ford. Four sources are...

Understanding Triple Bottom Line Management

This 5 page paper discusses the concept of the Triple Bottom Line, a method that measures the performance of a company using three...

Strategic Management Issues

This research paper addresses issues that pertain to strategic management. The writer provides discussion of specific questions, w...

Hedging as a Practical Consideration

In eleven pages this paper discusses how hedging to enhance profits or reduce dealing risks may be used by international companies...

Gaining Market Shares Through Employee Motivation

In six pages this paper examines how corporations can increase market share through employee motivation and retention. Twelve sou...

Marketing Lessons

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...

India and McDonalds - Exploring Multinational Markets

that of India, where the majority of the population is vegetarian. The examination will highlight the need to deeply understand th...

Financial Analysis of Horizon Line

Figure 2 shows the revenue, operating profit and net profit margin. All figures here, and in this paper are quoted in millions of ...

DSM-IV and Categories of Disorders

alcoholic may have full knowledge that the substance is disrupting his or her life in some dramatic way (such as the loss of a job...

RFP Response Example and Compliance Matrix

In a paper of five pages, the writer looks at appropriate RFP proposal responses. A sample proposal is drafted, along with a compl...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Largest Employee Owned Grocer

In 1940, George Jenkins opened a different kind of grocery store. It was not his first grocery store but it was one that was uniqu...

Data and Two Hypothetical Businesses

Foodie is an app that uses big data to understand user's food preferences. Wandr uses big data to link travelers with other travel...

Market and Firm Influences

consider which The Childrens Place firs into the childrens retail industry. There are four major market structures which may be o...

Business in a Niche Market - The Competitive Advantages

loyalty in consumers. Therefore, finding a niche to fill is a great way for a business to not just survive, but to thrive....

Plato's Republic - The Recurring Themes

student introduce and summarize Platos "allegory of the cave". The allegory of the cave, as it is commonly known, is a dialogue be...

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

Marketing A Hotel in New Zealand

may serve as a foundations in which to build further successes. Hilton is an intentional company, and along with several subsidi...

Is the Marketing Mix Outdated?

guiding tool for decades. During this time the marketplace has changed a great deal. There are increasing forms of media, the pace...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

Starbucks and Social Responsibility

is that Starbucks forgot its purpose and mission. Their strategies were not aligned with their mission and this led to a decrease ...

Valuing Shares

computation of risk and the compensations that are due to that risk. It may be argued that systematic risk which is seen within a...

The Problems at Segway

the public were just not ready for such a different product (Kher 48). However, there are many revolutionary products introduced t...

HOW ACME CAN BEAT THE INTERNATIONAL COMPETITION

with them. This could include tips on motor longevity, the best possible use for the motors or advice on what to do when the motor...

Integration and Convergence in the Real Estate Markets

pierces are moving downwards the developing areas, or areas that are catching up, this may be the furtherance of convergence of th...

Apple Inc. SWOT

Operating System market share has risen each month in seven of the last eleven months (Information Week, 2009). Sales for computer...