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Essays 391 - 420

Marks and Spencer and Brand Equity Investigation

financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...

A Tutorial on Comcast

Income $1,066 9.6% # Employees 25,700 51.2% At this point, the student may want to include additional fiscal data, such as a com...

Comparing Reebok and Nike

In seven pages this report compares Reebok and Nike in a consideration of manufacturing shifts to China from Indonesia, social res...

Case Study of Viacom and Its Media Industry Challenges

remains that Disney, Time Warner and News Corp. are the organizations prime competition. Though Viacom began as the cable arm of ...

Marketing Strategies For Saab.

This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...

The Norwest - Wells Fargo Merger

This 18 page paper discusses the 1998 merger of Wells Fargo and Norwest, two major financial institutions. The writer also provide...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Major U.S. Automobile Manufacturers

In seven pages this paper examines Daimler Chrysler, General Motors, and Ford in an overview of American automobile manufacturers ...

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

Beer Distributors Compared

In eight pages foreign manufacturers are compared with their Anheuser Busch American counterpart in an examination of company repo...

Business Ethics and Policy

religious ideology) and the various "sciences" of business (Parker S27). Quite often these arguments have attempted to negate the ...

Competition Issues and Microsoft

to Nintendo (European Report, 2002). 3. Navision, a Danish company that develops enterprise and accounting software (The Practical...

Corporate Accounts and Ratios and the Effects of Share Option Schemes

of the accounting that produce the ratios the employees who do not have a direct impact will be considered first, and the director...

Haagen Dazs and Pillsbury

The more economical brands tend to appeal to consumers when the entire economy is in a downturn as it currently is. The low-fat b...

Wine Industry in Bulgaria

increased presences may be a viable options. When we look at the average spend, the largest section of the UK wine market t...

Mueller's Spaghetti® Marketing

the brands it has sold off to others. It was not another food company that bought the Muellers brand, however, but New York Unive...

Gap Inc. and Increasing Its Share of the Market

that Gap management understands the need for refocusing its primary brand. It seeks now to be not only a haven for upper-middle-c...

Case Study of Dell Ventures

develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...

Roche Diagnostics 'Customer Delight' Achievement

The very nature of the environment in which Roche products are used dictates that Roche products must be free of defects. One of ...

Managing Human Resources at Coca Cola

external macro effects on an organisation in a business environment (Goett, 1999). His five forces model is designed to show how t...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Comparisons of Employee Compensation

done in order or from beginning to end on the same product. Taylor provided the basis for the assembly line that Henry Ford would...

Plan for a New Pegasus Airline

amount of funding gives the new airline a greater potential for success. To assure success, the new airline must be well-capitaliz...

Unmarried Couple, Shared Home, Equity and Trusts

but also any letters of intent may be used to help the case. There are three ways in which this can be considered, the first of ...

Global Branding and a Student Case Study of Stella Artois

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...

Architecture and Marketing

while attracting the customer. Promotion, as we mentioned above, is letting the target market know about the product (or service) ...

4 Questions on Marks and Spencer Answered

to ?655.7m compared to 1998: ?1,114.8m (Marks and Spencer, 1999). The trend can be clearly seen. The loss of profit was the...

Failure of UK's Sainsbury's?

The null hypothesis will be that the consumer experience is satisfactory once the customers are in the store, meaning that the pro...

Research Proposal for J. Sainsbury

research seeking to find an answer without the presupposition of a hypothesis. The question is broad as we want to assess the perf...