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Essays 421 - 450

The Impact of External Influences on the Performance of Shell

impact on the financial performance of the company. However, it is also possible to see the way in which the increasing oil prices...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

Designing Research; Why Do Music Users Download from Illegal Sources?

is important to determines why the illegal downloads are so important and what the record companies could do to increase sales of ...

Case Study of Handspring

to look at the figures on an annual basis, not only on a quarterly basis in order to assess the progress. The first measure is t...

Case Study of Donaldson, Lufkin and Jenrette

that the company will be able to raise financing of its own. From the Equitable standpoint this may mean that they will be bette...

Ryanair's Future Strategy

train, as the airfares have reduced and competed not only with each other but also other forms of transport. One of the companie...

Ryanair Future Strategy Determination

One of the companies that has emerged in the UK and Ireland as an important company is that of Ryanair, the first mover low cost a...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

Competing with Supermarkets in E-Commerce

to support the operational overheads. Tesco and Sainsbury are taking this longer term approach and are also seeking to gain more ...

Pepsi, Coke, and Innovative Product Production

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

Marketing and Strategy

In a paper of four pages, the writer looks at strategy and marketing. Nike and Apple are examples of companies analyzed. Paper use...

DOE and its Illegal Actions

The United States Department of Energy, in its attempt to prop us a uranium enrichment company that was failing, arranged for enri...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

A Comparison Between Google and Bing

any computer related business, it would take a lot to surpass Google. However, it should be noted that Bing has some things that G...

Operational Improvements in Manufacturing Environment - The Case o Morgan Cars

changes have seen the overall capacity of the factory increase from 500 cars per year to over 700 cars per year (Vella, 2007). De...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

The Decision Making Process of Apple iPod Purchasers

described as a premium brand, where quality accompanied price, with a strong image and personality embracing style and innovation....

IPO Investment

of the risk reward equation (Nellis and Parker, 2006). In the past this asymmetry has been assessed as one of the main reasons for...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

The Development of a Solar Trash Compactor by SPC

The writer examines the case of Seahorse Power Company, whose founder, John Pross, has developed a solar powered trash compactor....

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Marks and Spencer Case Study

and skills into a previously former internally focused company. Vandevelde had been the CEO of Promodes, a French food retailer th...

Frigidaire and the Front-Loader Dilemma

little) influence on government decisions, its thinking here - waiting for the DOE to pass a law that would help its marketing eff...

Ameritrade Case Study

demand of a product in relationship to the level of change in price. The usual pattern will be that as the price of goods or servi...

Financial Management of Domestic and Multinational Business

unless a domestic company set up a new facility or undertook to subcontract the work, however with the development of the practice...

Financial Management of Domestic and Multinational Business

the management of costs. The movement of jobs to developing countries is one way that costs have been decreased, this was until re...