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In five pages this paper discusses how the Firestone tire fiasco prompted the TREAD Act legislation and considers the company's re...

increasing its value to institutional investors, "intent on managing $5 billion in assets in this area by 2000. The firm is trying...

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

of extremely successful computers, which brought its U.S. market share back up to 10%. Overseas, it has maintained dominance, howe...

In five pages this paper examines the importance of product marketing, labor force, and human resources and the linkage between th...

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

In twenty pages a business plan for a proposed company that would recycle ribbons, tape and toner cartridges and then resell the r...

In five pages Benetton's international marketing and its reasons for the company's continuing success are discussed along with an ...

This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...

In six pages this paper examines Miller Brewing Company's market position via SWOT analysis. Five sources are cited in the biblio...

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

carry out business. We will assume that there is the company has several members of staff with language skills and with internatio...

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

similar, where the idea of the selling the product was to satisfy the customer with the product in terms of quality and availabili...

1. Introduction The commercial environment is becoming increasingly competitive. Companies need to find ways of keeping and then...

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

between 2004 and 2009 that the market will increase by 43.6% (Euromonitor, 2005). By 2009 the supermarket segment alone is expecte...

and get started, aggressively using the outcomes of their early efforts to redirect and learn their way to real opportunity" (Gunt...

Because Walgreen builds to suit, rather than acquires stores, it can pick prime locations, where it is visible from the road -- an...

only would flat packages be easier for customers to handle, but they could get more items on a truck if they were flat (Moon, 2004...

St. Louis area for a new property management business to find success. Coleman Property Management will target the higher e...

has never been done before. Presumably the company principals are young, innovative and entrepreneurial and will put in the time n...

the customer. The focus is on what the customer want in the way of activities and products. Customer focus can be either customer...

manufacturer of mobile phones, but it is also the most profitable (Yahoo Finance, 2006). The company, with a total number of emplo...

reward. He has been joined by a number of other theorist, each of whom present their own social cognitive theories. Several of t...

This figure is ?52.5, giving an operating profit margin of 3.45% This is taken to two significant figures. If we look at the figur...

forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...

be known as IBM so many years later. The development of IBM is a patchwork, the Computing Scale Company of America is formed in 1...

Street approved: Steven Galbraith, a food and beverage analyst at Sanford C. Bernstein & Co., commented at the time, "This merger...

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...