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Essays 721 - 750

The Potential of Mobile Marketing

privacy, as well as resentment for the process for quite to open and read the message in order to determine it is a marketing mess...

Should Havell Acquire Sylvania?

firm, but also its competitors. Not all models can be used due to space constraints. 2.1 STEP Fahey and Narayanan (1986) put for...

Ethical Standards, Guidelines and Technology

situation, even some where it might seem unusual. This paper considers how companies can use technology to manage ethical standard...

Questions on the Way Wal-Mart Has Expanded in the International Market

expansion easy, this was the first foray into the international market and it was realised that there would be a substantial diffe...

Marketing Definitions for the 21st Century

complete several agendas. These marketing strategies are designed to be straightforward and simple that gets to the heart of the ...

Resource Analysis for Seifelden Electronics

Colorado in the United States. Their primary business is two-fold: they sell computer hardware and software, and offer a service w...

Presentation for Customer Service Improvements

The paper is based on a case provided by the student where a telecoms company has committed itself to undertaking a strategy to th...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

Health Care Marketing - A Binary Approach

purposes of this example, one might consider Southwest General Hospital in San Antonio, Texas. This facility makes for a good exam...

The Comic Book Magazine Market: A Look at Diversity

example, a guide on "sex appeal" by artist and writer Michael Turner (author of several superhero comics for DC and Marvel) recent...

Sustainable Fuel Development in the Colombian Economy

that a business model is only as good as the market in which it operates. For example, the host of Walt Disney World theme parks a...

Market Supply Chains and BHP Billiton

the Bass Strait. The firm was becoming increasingly diversified, and investments were being made in a range of different areas, in...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

Needs-Based Marketing

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

A Comparison of Two Organizational Structures ACAS and Cadbury

began as a seasonal offering, but they proved so popular have become available all year around and special occasions are catered f...

Ratio Analysis on the Financial Health of Rainbow Paint Company

danger zone. The debt-to-equity ratio is also decreasing nicely, meaning Sherwin-Williams is still in a good position to pay off d...

A King David Hotel Marketing Analysis

to ensure a uniformly high level of service and top quality personnel and management" (2003). This standard is achieved via profes...

A Case Study of The Frigidaire Company

deal less water and energy. Americans were not willing to tolerate the problems of these early machines and by 1994, nearly all ma...

Overview of Australia's Orbital Engine Corporation

create new markets as a result of a good idea, the lack of funding and the problems of and pressures of stock market participation...

Cablevision and The Cable TV Industry

If we isolate out industry consideration to the cable television companies that we can look this as a mature industry. In 1997 the...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

International Marketing and the Formidable Barriers of Culture

some massive mistakes and marketing has required backtracking and a new launch with different branding messages. One of the first ...

Marketing the Visiting Nurse Association

even through government agencies (Visiting Nurse Association-Omaha/Southeast Nebraska, 2002). Various programs and services are sp...

Annotated Bibliography Two Articles

This essay consists of an annotated bibliography of two journal articles in the marketing arena. Included are overview, purpose, m...

Office Supply Stores

Discount stores and e-commerce stores have created major challenges for specialty types of stores, like Office Depot, the second l...

Comparing Two Tech Giants

This paper is part of a large project for a student that analyzes and compares two companies, Apple Inc. and Google Inc. The bibli...

Five Themes for Increasing Performance

Management was first studied during the early years of the industrial revolution. Theories and practices have changed dramatically...

Lower Risks Savey Money Hiring

Transportation Solutions Company was at a place where they needed to hire temporary staff members. They already had a pool of tale...