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phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...

Nowadays, nearly every single business, large and small, can be found on the internet. It is no wonder that the internet is now ou...

and authors Deal & Kennedy (2000) warn that companies should consider the human factor when making changes. In the long run, it do...

threat is that of the existing competition. The classical school of though is the typical and logical, with strategy planned and f...

and accepted some dishonest practices, such as punching time cards for each other so that they may arrive later or leave early. It...

the rules regarding overnight shipments - no more than 200 units could be shipped overnight, but, even so, John remembered the m...

all has been that of the computer. In more recent times, the computer has moved from the restriction of industry well into the ma...

of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...

just easier to deal with. The old adage "you cant teach an old dog new tricks" is unfortunately integrated in much of corporate cu...

two French families in 1959, Carrefour opened its first supermarket in 1960 in Annecy, Haute-Savoie (Carrefour, 2003). Three years...

and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...

benefit of Prehistoric Computers. Having said that however, the one big disadvantage is that the information supplied by t...

due to the competitive nature of business in general, this again is no longer the case. Small and medium sized businesses must exp...

these factors. There are many debates over which combination will result in the lowest or highest cost of capital, with gearing in...

line does not consider them cheap. Unlike a person on the street that one can walk by without a word, one has to answer the store ...

of cost-effective channels to target prospects outside their place of business (Weeks, 2001). Furthermore, some business-t...

Product - or collective features - needs to consist of what the customer wants and expects from an ocean cruise. In efforts...

more popular and seen as more successful. The separation of operations, as seen with companies such as Barnes and Nobel is very di...

look at just what Redplato does and who they are. Simply put, they are involved in the business of writable disc media, such as CD...

of competition with other forms of transportation such as busses and light rail. But cabs have their own unique part in the transp...

While record companies resisted the shift towards digital sharing of music at first, the wiser institutions have since acknowledge...

firm operates in a number of markets some, such as the carbonated drink market are seeing a slight decline, (Kotler and Keller 200...

There are two main types of strategic alliances, the first is that which take place between companies at the same stage in the val...

management as far more than just ensuring that there is a diverse workforce, it may be argued that it is aimed at defeating work p...

In seven pages the future marketing strategy of the Bank of New York Company, the oldest banking institution in the United States,...

the assumption that there is a continuing trend and that the pattern will stay the same. This is a method that is very good for us...

- its in a constant battle with rival General Mills for the number one spot in the U.S., while getting a run for its money by the ...

In fourteen pages this paper discusses the business and marketing philosophy of Merck and Co. There are at least 12 sources cited...

In five pages this essay discusses the catalog sales success of Lands' End in a consideration of strategies with other competitor ...

and Johnson home.html). Johnson and Johnsons historical focus was the reduction of infection...