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Essays 1141 - 1170

Case Study on a Tractor Company's Export Planning

In five pages this report considers a student submitted case study regarding export markets for reconditioned tractors and future ...

A Case Study for Amazon.com

The current position of online retailer Amazon.com is considered in ten pages first in terms of its strategic position and then di...

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

Mature Market Product Limits

In seven pages this essay considers a product's four stage life cycle in a discussion of company implementation strategies regardi...

Business Evolution

In three pages the evolution of a fast food chain as the result of declining business is considered with an examination of marketi...

'Brackett Heating and Air' and the Microeconomics of Future Planning

In seven pages this report presents a case study of a fictitious company and how microeconomic factors will affect the company's f...

Case Study of Eddie Bauer

In seven pages this company is considered in a case study that considers its past, its acquisition by Spiegel, and evaluates its m...

Forest Industry of Canada

In five pages this paper presents an historical overview of Canada's forestry industry in a consideration of companies and the gen...

Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Daewoo Motor Company's Fate

In ten pages this company's ups and downs are assessed in a consideration of what its fate should be and its sociopolitical ramifi...

Web Design Company's Plan of Operation

A web designer may want to use Mac platforms but can also use Windows as well. HoTMetal Pro is one type of software to use...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

History and Corporate Case Study of Starbucks

In five pages this paper discusses Starbucks in an examination of its corporate history, single outlet operations, marketing, bran...

The Strategy of Marketing at Sporting Events

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

A Company's Training Plan Case Study

In twelve pages this paper discusses a Hong Kong finance company's need for adequate training and includes identification of need ...

Student Case Study on International Borrowing

In five pages this student submitted case study discusses foreign currency borrowing considerations by a company in an examination...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Case Study on Leadership Styles

In ten pages this paper presents a case study on introducing change to a company in a consideration of various styles of leadershi...

Post 1995 Performance of Nokia ADR's

In five pages this paper discusses post 1995 Nokia ADR performance and how it has been influenced externally by financial markets ...

Strategic Study on Dendrite

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Elderly and Volunteerism

Eastern Europe and Russia assisting entrepreneurs and city economic departments make the transition to a market economy. ...

Profitability and Market Influences

In twelve pages company profitability is examined in a consideration of various market influences and references are made to suppl...

Overview of Daimler Chrysler

In fifteen pages the history and strategic marketing of this company are examined along with political, ecological, and cultural e...

Transnational Companies Structuralism and Neoliberalism

In seven pages this paper examines transnational companies in conceptual applications of structuralism and neoliberalism....

Levi Jean Company's Online Presence

This paper discusses the online presence of the Levi Jean Company, levi.com. This five page paper has no additional sources liste...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

Spain and Ford Motor Company

In six pages this paper based upon Harvard Case 9 380 091 examines Spain's complaints regarding Ford Motor Company's alleged breac...