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Essays 301 - 330

Global Growth and Financial Structure Strategies

The capital structure is one of these. The way that a company is funded is seen as important by some. Capital will come from one o...

A Competitive Advantage Analysis

the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...

Consumer Protection and Business Law

topic does tend to support the consumer, although sometimes the consumer has to appeal. For example, in Leipart v. Guardian Indust...

Endorsements by Celebrities

(Cummings, 2001, p. 52). Woods appearance was unannounced and unexpected by the sales reps (Cummings, 2001). For the next hour,...

Management and Sports Marketing

inconsistent environment (University of Louisville, nd). 2. Fan Identification Despite the importance of having a strong fan b...

Possible Strategies for Market Leaders Targeted by Ambitious Competitors

In six pages the ways in which ambitious competitiors target market leaders are considered with strategies and approaches both rea...

Decisions Involving Capital Structure

in the market conditions, or will come crashing to the floor. So, it would, one would argue, serve the company well if it were t...

Share Values and Company Assessment

various assets and deduct the liabilities to give us a book value. In this paper we will consider the debentures as liabilities as...

Ryanair and Easyjet

at their results. In 2002 both companies performed well. Profits reported for Ryanair were reported at ?172 million1 (about ?111 m...

Stock Markets During Times of War

FTSE 350 all show similar trends over the same period (Financial Times, 2004). Figure 1; FTSE All Share Index 1994 - 2004 (Fina...

The Singapore Stock Market and an Application of Warren Buffett's Investment Methods

Warren Buffett. This is one that has been proved successful, due to the riches that have been amassed by Warrant Buffett. For exam...

U.S. Software and Software Consulting Industry

market of $221.9 billion, this indicates not only that it is the fastest growing sector of software sales, but also that the sales...

Tourism and Relationship Marketing

purchase being made has no switching costs. The advantage of relationship management in the tourism industry is the ability to m...

Inferior and Superior Products and Demand Supply Market Equilibrium

In five pages inferior and superior products are considered in terms of how demand supply market equilibrium conditions apply to t...

Multilevel Marketing and Pyramid Schemes

In thirty pages this research paper presents examples that illustrate the differences between multilevel marketing and pyramid sch...

New eCommerce Business Marketing

In seven pages this paper discusses how to start and successfully market a new Internet business featuring a hypothetical example....

A Market Analysis and Audit of Brita Water Filters in Nigeria

This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...

A Plan for Marketing a Person

why Jonathan may be suitable for your organisation in addition to what he is looking for in a potential employer. 1.1 Current Po...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

Marketing to the International Community

Culture is important for a business to consider in international marketing, but also such mundane issues as electrical service and...

City Marketing Planning

In five pages this paper considers the example of Brussels in a case study of how to develop a city marketing plan with various re...

Social Responsibility, Values, and Making Ethical Decisions

values and brings into focus the individuals needs and wants. The question here is, "Do I really need to do this, or just want to...

Marketing and Ethical Issues

In six pages ethical practices are discussed with the role marketers and marketing departments play in achieving honorable corpora...

The LA Housing Market and Accelerating Decisions

In a paper consisting of twenty four pages the demographic changes in the Los Angeles housing market along with implications of de...

Marketing Ethics and Their Evolution from 1960 until 2001

2000, p. 40). Nucifora believes that the best evidence of Kilbournes premise is Nikes extreme success with $120 footwear to fill t...

Market Research and its Role in Small Business Development

The development of a small business and the role played by market research are the focus of this paper consisting of nine pages wi...

Marketing and Communication

In ten pages marketing and the concept of communication are examined in an example of the Mercedes Benz ML model automobile, five ...

France and United States' Luxury Hotels

In six pages this research paper examines luxury hotels in a comparative analysis of markets in the United States and France with ...

Oveview of Global Distribution Systems

In five pages GDS is examined in terms of Internet distribution and international instruments of sales and marketing in a consider...

Impact of Price on Demand in the Power Industry

The writer looks at the impact of the supply and demand relationship on price and the way that price will influence demand in the ...