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Essays 361 - 390

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Communities, Business Incentives, and Governments

Chicago, Dallas and Denver (Templin et al, 2001). Though future sites typically arent announced in these cases, Boeing was interes...

Employment Recruitment, Promotions, Employees' Duties and Rights

few ethnic men and women have broken through the racial barriers from a century ago is indicative of the still stringent attitude ...

Implicit Assumption and an Employee's Actions

to move up in the company. None of these things happens, and in fact the company goes out of business within a year of the employ...

Social Responsibility and Business

seems. It does not deny the existence of social responsibility, but places a very specialised perception on it stating that busine...

Bank Program Incentive Introduction

the business, the bank has many employees who begin at just above the minimum wage. According to Maslows hierarchy, these employee...

Microeconomics Issues

need for reform and the shape that such reform should take. As politicians haggle over private interests and noble ideals that no...

An Argument Against Reforming Social Security at the Present Time

Roosevelt himself - promoted the plan as one in which individuals would pay into the system over the course of their working lives...

New Haven Postal Employees' Federal Credit Union and Collection Process Management

rates on shares (deposits) and charge lower interest on loans. Credit union revenues (from loans and investments) do, however, nee...

Mining Uranium in Kakadu National Park

effected by the Mining Management Act (ERA, 2002). These are the primary tool by which operations are controlled. At the t...