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Essays 121 - 150

Internet Marketing and TQM

In seven pages this paper discusses marketing mix as it relates to the Internet and also considers how to implement Total Quality ...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Not for Profit Organization Marketing

(2000). Indeed, many people who contribute to such charities realize that there will be some moneys going to administration, but b...

Ford Motor Co. Marketing

sales has been problematic, Fords former management believed that truck sales could carry the company until it could hit on a desi...

Globalization and Australia

implement them, however. In late July 1999 senior officials of the member economies of the Asia-Pacific Economic Cooperation (AP...

Case Study of UK Retailer Marks and Spencer

In five pages this paper examines the short term results of recent changes Marks and Spencer have undergone to solve recent proble...

Ford Motor Company's Marketing Position

In seven pages this paper examines Ford's marketing mix from a holistic perspective that includes a SWOT analysis and current posi...

Case Study of Eddie Bauer

In seven pages this company is considered in a case study that considers its past, its acquisition by Spiegel, and evaluates its m...

Student Case Study Assessment of Vanguard Funds

study are questions in respect to how marketing can be done, the benefits of frugality, and the power of differentiation. Another ...

Redwood Coast Fitness and Wellness Spa Marketing Plan

goals of the marketing program; an action plan that features a marketing mix and appropriate activities; a discussion about budget...

NYC Health Club Proposal, The Six Moons Gym

the body to do it in style. Indeed, people of all ages, socioeconomic levels, and of both genders are flocking to health clubs to ...

iMac Computer Marketing

selling of this product and it is targeted to novices. The iMac was made for the Internet. It is a computer designed with the net...

Keebler Cookies Marketing

seek to alter items not part of their primary product line, in an effort to ensure that they do not lose sales for reasons such as...

Southwest Airlines' Australia Expansion Proposal

five consecutive annual Triple Crown awards (Southwest, 2002). The Triple Crown is: Best On-Time Record, Best Baggage Handling, an...

Lawn Product Case Study Marketing Analysis

is rare and something that no one would worry about anyway. In any event, in order to evaluate the concept of marketing and just ...

A JetBlue Marketing Analysis

for the good of the company that they owned for the most part (2002). It is clear that United took these steps because it had to, ...

Marketing the Bowflex Machine

(About the Nautilus Group, 2003). The Nautilus, Schwinn, Trimline, and StairMaster consumer fitness products are sold through ret...

Foreign Direct Investment in Japan Proposal

low rank in foreign direct investment in the country has been due to cultural, legal and economic barriers (Jadallah, 2002). Japan...

Fakhrawi Bookshop in Bahrain's Marketing

business in Chapter 1, and Chapter 2 examines the companys external environment. This includes the political and technological en...

Revised Marketing Analysis of Fakhrawi Bookshop of Bahrain

city of this island nation in the Middle East. The stores owners seek to determine the level of satisfaction among its customer b...

Tourism's 7 Ps

a new customer when compared to the cost of keeping an existing customer (Thompson, 1998; 29).It is also necessary that the provis...

Orbitz Travel Marketing

know that 2001 would deliver a crushing blow to the travel industry in the form of terrorism, one author notes, "The year 2000 was...

New Product Planning and Launching

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

Glad Product SWOT Analysis

product, which was a potential market leader but had not yet been marketed on a large scale (Brandweek, 2002). The strengths ther...

Marketing 'Place' Component of Southwest Airlines

exist. Southwests "Place" Component of the Marketing Mix Southwest still is listed in the regional airline industry accordi...

Article Reviews and Questions on Marketing

when the product is sound and meets customers needs. Part of the reason that traditionally burger-centered chains now offer salad...

Product Life Cycle Analysis of Starbucks Coffee

competing in fast-changing, unpredictable markets by scheduling change at predictable time intervals" (Eisenhardt & Brown, 1998, p...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Assessment of an IT Web Site

include a jobs section as well as a section containing white papers across a large number of different areas such as SOX complianc...

Planning and the External Environment

met. To consider the way planning takes place at all levels the process itself and the approaches can be examined. Mintzberg (et...