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Essays 1951 - 1980

Needs-Based Marketing

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

Book Reviews on 3 Culinary Texts

highly susceptible to pathogens because of the high water content of its lean muscle and that poultry is often water chilled.2 Th...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

Childhood Obesity/The Role of Schools

and adolescents from 1990 to 2000. Furthermore, the National Health and Nutrition Examination Survey revealed that 7 percent of in...

Ecological and Economic Impacts of Food Choices

I also purchased honey produced in the state and coffee roasted from a local business. My thought was that these efforts to chang...

Piaget Affirmed Through Naturalistic Observations

Numerous theories have been formulated to explain a childs relationship with their world....

Improving Wellness: A Personal Experience

fact, having an excess of responsibilities was one reason I got such little sleep. For instance, one reason I slept so little was ...

Setting up a Vietnamese Restaurant - A Research Proposal

the first three years (Parsa et al, 2005). This indicates that opening a restaurant and running it may be a risky business and th...

SONY PLAYSTATION AND MARKET RESEARCH

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

Changing a Fast Food Outlets Structure

general management structure and approach may be seen as reflecting the concept of scientific management as the structure of the w...

The French Influence in Quebec City

First established as a fort in 1535 by the French explorer Jacques Cartier, Quebec City is among the oldest European settlements i...

Availability of Junk Food in Schools

2010). Frieden, Dietz and Collins (2010) point out that policy interventions promote encouraging children to make healthy food c...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

HEALTH CARE POLICY ISSUE: PUBLIC POLICY RESPONSE TO FOOD LABELING

agencies, both of which demanded more nutritional information on food (Frazao and Lynch, 1991). At the time of the laws passage, t...

Marketing Definitions for the 21st Century

complete several agendas. These marketing strategies are designed to be straightforward and simple that gets to the heart of the ...

Sustainable Fuel Development in the Colombian Economy

that a business model is only as good as the market in which it operates. For example, the host of Walt Disney World theme parks a...

The Paradox in the World Food Crisis

different part of the globe, "hundreds of millions eat too much, or consume the wrong sorts of food, and it is making them ill," a...

AFFORDING JUNK FOOD: CASE STUDY ANALYSIS

education is only part of the solution. There needs to be more availability of healthier foods - and those foods need to be afford...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

Culture and Environment in the Evolution of Latin American Foods

Introduction In our modern world with a Taco Bell or other...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

Health Care Marketing - A Binary Approach

purposes of this example, one might consider Southwest General Hospital in San Antonio, Texas. This facility makes for a good exam...

ADVERTISING REGULATIONS: CHILDREN AND FOOD ADVERTISING

to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy fo...

The Comic Book Magazine Market: A Look at Diversity

example, a guide on "sex appeal" by artist and writer Michael Turner (author of several superhero comics for DC and Marvel) recent...