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Essays 361 - 390

British Airways

survey of International airline passengers 33% of customers had stated that the company they most wanted to avoid was British Airw...

Management Control Systems at Jazeera Airways

quality measures or controls"1. For companies operating in a competitive environment management control systems can be examined ...

Huffman Trucking Case Study

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

Overview of Health Club Management

Club Ones Assistant Operations Manager Lisa Velasquez notes, "People arent looking just to lose weight ... People are looking to g...

Case Study on UK Retailer European Expansion

In eight pages this paper examines a retailer in the United Kingdom's desire for continental expansion and discusses such relevant...

Global Expansion Planning

In ten pages the difficulties encountered by corporate global expansion are discussed with a basic plan for such an expansion pres...

An Original UK Business Startup Plan

to other businesses, such as the gaining of customers and setting up of suppliers, finding and maintaining premises and the recrui...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

Saudi Arabia Expansion of Polo Ralph Lauren

brand names as well as suppliers who sell directly to the public. The company have been suffering in this area, so although the br...

Eli Lilly in Europe

for the distribution of the products, with the ability to raise the prices. It may be argued that the main market was the US and r...

Consumer Confidence and the Business Cycle

cycle of the moon. Today, however, some analysts are saying there is no reason the current scenario cannot continue, while others...

Competitive Consumer Markets and One to One Internet Utilization Marketing Strategies

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

Global Expansion of Outback Steakhouse

In five pages this paper discusses the various factors that pertain to global expansion of Outback Steakhouse in a consideration o...

Feasibility Study of Corning Glass Works and Possible Indonesia Expansion

In six pages this feasibility case study considers possible expansion of Corning Glass Works to Indonesia and evaluates various fa...

The Water Market

that had impaired immune systems. Since that time, problems with the municipal water systems have been reported by the med...

Strategy Plan for a Regional Water Bottling Company

a strong connection, the example the thistle and Scotland for a Scottish regional company, or a moose head for a Canadian company....

Strategy Recommendations for Perpetual Mercy Hospital

ambulatory facility design to offer a range of services to individuals within the area. The research indicates that it will appeal...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Wal-Mart Banking in Mexico

The Finance Ministry in Mexico have formally approved Wal-Mart and issues a licence for Walmex (Wal-Mart de Mexico) (Adler, 2006)....

Gateway's Distribution and Marketing

That approach could have worked well enough had the end users been agreeable, but they were not. Dell and HP sold many PCs in adv...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

Expansion Strategy Simulations

Another lesson was to take the long view in light of current and short-term needs. When conditions in Europe demanded that MM...

A Strategy For Google

This 4 page paper considers what strategies Google should pursues in the future The paper looks at the existing competences and op...

3 Simulation Expansion Strategies

Pursuing profitability at the cost of social responsibility (i.e., decisions about European cutbacks) can provide positive results...

Tracking Marketing Strategy and Integrated Marketing Communications

the bulk of the business. However, today the commercial market is more complex, consumers and business looking to buy goods and ...

How China Affects Citibank

This research report looks at expansion to Asia. A brief investigation is ignited to provide information about expansion, but spe...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

Plan for the Development and Operation of a Center to Provide Healthcare and Educational Services for Mentally Disabled Children

the vast majority; 83.2% are not attending school (El-Hazmi et al, 2003). It is generally accepted that education is a key elem...

The Case of Elseve

France Elseve is the market leader, giving it a leadership position and potentially facilitating some economies of scale. The comp...