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Essays 511 - 540

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Country Analytical Framework Formulization

outlets. If the economic conditions of the nation under assessment are deemed to be conducive to success, then further inve...

Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

Pokemon Products' Marketing

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

Marketing Plan for the World Wildlife Fund

the unsustainable consumption of the worlds natural resources" (WWF, 2008). The goal is to protect the environment by infl...

Newborn Ltd

any competitive advantage is that you to stop. It appears that Newborn Ltd has a fairly strong business model, and have a p...

Coca-Cola Marketing Issues

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

Marketing Lessons

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...

Largest Chip Maker in the World

in the world. Intels mission has always been to advance semiconductor chips. Their mission for this decade it to "create and expa...

Recommendations for a Spa - Services and Marketing Improvement

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Green Businesses and International Expansion

In a paper of five pages, the writer looks at green businesses. A case study is used to explore the question of international mark...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Patties Foods Ltd Growth Strategy

dual desires, to ensure that there are maximum efficiencies. It appears from the stated outcomes of this is focused on the operati...

Strategies of Two Fast Food Companies

The writer looks at the way that two firms operating in the same industry compete. The two firms are Yum! Brands and Noodles and ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Kudler Environmental Scan

may also be argued that the impact on Kudler is constrained as the target market for the company I the middle to upper income fami...

Environmental Analysis of the Fast Food Industry in Australia with a Focus on the Asian Sector

level of transfats in their foods (Davis, 2007). It may be argued that many of the Asian fast foods are naturally lower in fat and...

Skip the Organics, Buy Local

What Dangour and his colleagues, who are from the London School of Hygiene & Tropical Medicine, did was to do a sort of records se...

Kudler Fine Foods' Frequent Shopper Program

This paper examines Kudler Fine Foods' proposed Frequent Shopper program and evaluates the relevance of the program and whether or...

Improving Food Safety

Fahrenheit. * Food should be discarded if conditions result in the lack of refrigeration above 40 degrees Fahrenheit for any signi...

Potentially Hazardous Foods

Any time the pH is 4.6 or less this is accomplished for most spore-forming pathogens (FDA, 2009). A pH of 4.0 or less, however, i...