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Essays 121 - 150

Colombia and the Marketing of Computers

There were 488 radio stations in Colombia in 1999, 454 AM and 34 FM, as well as 60 television broadcast stations (Colombia). Thou...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

The Influences and Marketing of Nordstrom

facilitate automated ordering. Technology has also facilitated a presence on the Internet is also supportive of the marketing effo...

The Development and Strategies of ConAgra Foods

Foods was acquired in 1990 and in 1991 the firm mergers with Golden Valley Microwave Foods, retaining the ConAgra name (ConAgra Fo...

Hershey and the Irish Market

1894, with the creation of a sweet chocolate coating for the caramels that were being produced by the firm (Hersheys, 2009). This ...

Food Intake Analysis

eliminating nuts or decreasing meat and egg portion sizes. I already tend to be low on dairy products, and eliminating a milk ser...

A Case Study on Apollo Data Loggers

extension of the current market, they undertake the same processes, with the monitoring and recording of all environmental conditi...

Homeland Security: Adequate Facility Security?

within the United States, reduce Americas vulnerability to terrorism and minimize the damage and recover from any terrorist attack...

Marketing Feasibility of Natural and Organic Food Products

off to perform community service work. The Chubb Group of Insurance Companies practices worker flexibility options allowing emplo...

Integrated Communication Strategies and Dog Food Marketing

these are all effects and to what extent they are effects of the advertisements (Kotler, 1999). This is true regardless of ...

Sliders - A White Castle Case Study

has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Benchmarking; The Classic Airlines Case Study

their strengths to gain customers and sales increased. The potential strategy for Classic From this case there is ability to se...

Organic Food Industry

1980 in Austin, Texas by two college dropouts. It grew quickly and by 2007, sales reached $6.6 billion with 276 stores across the ...

Second Largest Discount Retailer

The second largest discount retail company is Target. This essay provides a competitive analysis of Target Corporation. Included a...

Assessing Potential Organizational Diagnosis Tools

The writer looks at a range of three different tools which can be used as a framework to examine an organization. McKinsey's 7 S's...

New York Life Insurance Company

market, one market that has avoided this, so the strategy suggested in expansion into China, whewre there is a different economic ...

Fast Food Nation

environmental issues literally for decades - such as when actor Ted Danson announced decades ago that the ocean would be "dead" in...

Fast Food Consumer Goods' Marketing

follows an erratic path of sales each year. The company seeks to discover the reasons for that inconsistency, increase sales and ...

Hunger in the Developing World

The growing problem of hunger in the world is the focus of this paper consisting of nine pages in which it is argued that supply i...

The Competitive Position of Potential Strategy for Synergy International

companies have been undertaken through a strategy of acquisition. However, the industry remains relatively competitive, with the t...

Marketing Plan for Flavored Milk Manufacturer

and juice drinks to sodas. Children, not liking the bland taste of milk, preferred the sweeter taste of the competitive juice drin...

Computers and China

particular market, partly because of culture, and partly because the demand, until recently, simply hasnt been there. Dell Compute...

A Marketing Plan for 'A New You'

question) further. Identify the organizational buyers and consumers As we said in the last section, we need to be careful ...

U.S. Toothpaste Market and Colgate Palmolive

application of technology that first brought Colgate into the toothpaste market when they were the first to mass production toothp...

A Feasibility Study for a Flameless Candle Business

market. There is also a smaller third market for candles bought for household purposes, to use in the case of electricity blackout...

Business Ethics (Annotated Bibliography)

in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...