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Essays 331 - 360

BMW's Mini Cooper Plant in the United Kingdom and the Value Chain of Michael Porter

components already assembled for Toyota (Voight, 2003). May of the inputs are from internal sources form the BMW group, an...

Developing and Marketing New Services and Products and Consumer Attitudes

fair Trade, or received a good review in a food and drink magazine. It is worth noting that this will also reflect political chang...

Latin America and Africa Needs of Finanicial System Reform

to achieve and maintain without effective financial system structures, yet without economic growth there is little reason for plac...

Trade Dispute between Expando and Flexo Wristwatch Band Manufacturers

business operating within its borders. Flexo has asked its own State B customs service to impose a stiff import tax on Expa...

Overview of the PCS Industry

of 2003 while wired telecom service declined by four percent (TNS Telecoms, 2003). In 2001, wireless customers exceeded resident...

Utilizing AI in Financial Markets That Are Chaotic

from a range of sources, and can then be utilized for business decision-making purposes (DSS, 2003). For example, DSS systems hav...

Internet Utilization of Virgin Records and Liz Claiborne

But Liz Claiborne has also worked in cyberspace as well. Needless to say, Claiborne has its own website, www.lizclaiborne.com, whi...

UPS Analysis

that could not be delivered (UPS, History 1907, 2004). And, they did all this at prices almost as low as the post office (UPS, His...

Southwest Airlines' Australia Expansion Proposal

five consecutive annual Triple Crown awards (Southwest, 2002). The Triple Crown is: Best On-Time Record, Best Baggage Handling, an...

Plan for a New Pegasus Airline

amount of funding gives the new airline a greater potential for success. To assure success, the new airline must be well-capitaliz...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

Beaches International Cuisine Business Plan

means little without underlying superlative quality of product. Beaches will offer the areas finest international cuisine. ...

Safeway's Customer Service Improvement Project Plan

has a 49 percent stake in Casa Ley, a chain of about 100 grocery stores in western Mexico.6 Sales for 2003 were (mil) $35,552.7.7...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...

Albertson's: Expansion Globally

ability to grow with an expanded international expertise. It will also want to explore internal cultural change and diversity issu...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Plan for the Development and Operation of a Center to Provide Healthcare and Educational Services for Mentally Disabled Children

the vast majority; 83.2% are not attending school (El-Hazmi et al, 2003). It is generally accepted that education is a key elem...

Marketing at Disney

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

Analysis of Magna Marque and Daymak

opportunities. With the ability to provide street legal vehicles the current economic conditions where there are rising gas pricin...

AN OVERVIEW OF THE INTERNATIONAL BANKING ACT OF 1978

Act of 1978). Furthermore, the International Banking Act of 1978 applied both the Glass-Steagall Act of 1933 and the Bank ...

Harte Hanks Environmental Analysis

In four pages the Harte Hanks direct marketing services company is the subject of an environmental analysis that features Porter's...

Life After Retirement

was in her teens throughout the final years of the Great Depression, 1929 - 1939. Her father was a barber whose business was not ...

Human Demographic Information and Market Research

which also is of importance to marketers. Further, older teens are close to adulthood, and they can be expected to continue to bu...

Analysis of JetBlue Air Carrier

the shade, so to speak. Like other airlines, JetBlue is facing escalating fuel costs and huge consumer demand for lower fares. The...

Webvan's Marketing Failure

personally had done his shopping and loaded his bags into his home himself. For only a slightly higher total cost, the customer w...

Darden Restaurants

diversity and reward incentives as well. Darden -- A Background Based in Orland, Fla., Darden operates 1,300 restaurants t...

The Importance of the Global Services Market

services, in general. Interestingly, the service sector is the fastest growing sector worldwide. It is the vast diversity of this ...

A Marketing and Competition Analysis of Walgreens

Because Walgreen builds to suit, rather than acquires stores, it can pick prime locations, where it is visible from the road -- an...

Service Marketing and the Roles Played by Expectations, Performance, and Price

good is bought that is disappointing there is only money wasted where there are services the price will be judge with reference to...