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Essays 481 - 510

Global Business and Harvard University

In ten pages this research paper considers how the management and marketing of Harvard University qualify it as a global business ...

Wartime Advertising

or literally millions of Americans. (White, 1996) "The Council originally began in 1942 as the War Advertising Council when it wa...

Financial Audit Statements and Their Benefits

In eight pages this paper examines the necessity of financial statement auditing for the efficiency of capital markets with variou...

A Financial Institutions' Overview

In twelve pages this research paper considers both American and worldwide financial instutions and emphasizes regulatory control a...

Finance Principles

In eight pages this research paper discusses finance principles in the presentation of an argument that in the financial market th...

Financial Market Regularities or Anomalies?

In eight pages this essay examines whether or not the market features more regularities or anomalies with various pricing models u...

Merger of Smith Barney and Salomon Brothers and Stock Reaction

In five pages this paper discusses the changing financial and stock market picture that resulted from the 1997 Smith Barney and Sa...

Financial Markets Analysis

price adjustments are best response to each other." Clearly, it requires the analyst to apply the best techniques as applicable f...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

Establishing a New Clean Air Recycling Company Business Plan

In twenty pages a business plan for a proposed company that would recycle ribbons, tape and toner cartridges and then resell the r...

The Norwest - Wells Fargo Merger

This 18 page paper discusses the 1998 merger of Wells Fargo and Norwest, two major financial institutions. The writer also provide...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

U.S. Postal Service, FedEx, and Internet Marketing

In seven pages this paper compares the Internet websites of the U.S. Postal Service and Federal Express. Nine sources are cited i...

Small Business and the Importance of Marketing

In six pages this paper examines how the success of a small business such as a Los Angeles based executive gift service is depende...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Air Express International's Growth

Stockholder issues and the amazing growth of AEI is analyzed in this paper consisting of twenty five pages with services, market s...

UPS

of the economy. Significant downturn in the economy could adversely affect the companys continued growth. OPPORTUNITIES AND THRE...

DirectInvest Brokerage Service Marketing Plan

means of encouraging them to use the online services-in keeping with the nature of electronic commerce over the Internet, the indi...

Strategies for Marketing Services

In fifteen pages this research paper discusses how services can be successfully strategically marketed. Fourteen sources are cite...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...