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Essays 31 - 60

McDonald's Pricing

of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...

The Success of KFC in China

making a total of four by the end of that year (Nations Restaurant News 20). Considering the very different political situation du...

MARKETING MIX AND MCDONALDS CORP.

The first P, the product, involves the product or service being offered. The historical aspect used to be that if a product is goo...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

Article Review on Marketing and McDonald's

image around kids and community (MacArthur, 2005). Not everyone agrees with that opinion, for instance, former senior executive v...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

The Application of Motivational Models at McDonalds

and simplification (Huczyniski and Buchannan, 2007). This made the employees cheaper to hire as craftsmen were no longer required,...

Strategic Evaluation and Recommendations for McDonalds

internationally, into Canada and Porto Rico and it was not until 1973 that the core Quarter Pounder burger was introduced. A year ...

Activity Based Costing; An Example Using McDonalds

This is a straightforward cost. The next cost will be the use of costs as a result of the process of receiving...

McDonald's Corp. Strengths And Weaknesses

in the Box. There are also a number of other fast-food alternatives to hamburgers, including KFC, Arbys, Subway, YUM!, Quiznos and...

McDonald's SWOT Analysis

difference in how and where people eat a meal, grab a cup of coffee or snack and changed their interior designs (Abelson, 2006; Go...

The Practice of Supply Chain Management and Logistics Management at McDonald's

the consistency and qualities of the inputs are also key to the delivery of this experience. The sale of food and beverage items...

HOT COFFEE, MCDONALD'S AND ETHICS

will burn if they drink it too fast, and the best way to ensure they wont be injured is to wait for the coffee to cool a little. T...

Fast-Food Global Expansion

another conflict insofar as the people really did not know which were kosher and which were not. It was the local Rabbinate that...

Hot Coffee, the Stella Liebeck Case, and McDonald's

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree...

Currency Risk Management at McDonald's

and deal in the commodities that the company uses, such as orange juice. Mr. Pfaucht explains that he has to fully understa...

Ads, A Good and Bad Example

This research paper/essay offers analysis of two ads, one for Legos and one for McDonald's. The Legos ad is described as adhering ...

Fast-Food Restaurants and Obesity

Should fast-food restaurants be held liable for people becoming obese? What is the consumer's responsibility in this issue? This p...

Burger King and British Drinks Diageo Company

be created. As the purchase of Burger King was in the food and drink related sector, this may be classes as a related diversificat...

High School Alternatives

In an analysis comprised of nine pages the Newark New Jersey's 'Cities in School' program is discussed with the 'Burger King' acad...

QUESTIONS: BURGER KING BEEFS UP GLOBAL OPERATIONS

strategies that have proven successful for the country that can take into account both market entry and the value chain. The one t...

Speech Analysis / King's 'I Have a Dream'

Dr. King does indeed work to build his credibility during his speech although it was probably not as necessary in his particular s...

Assessing Three Fast Food Companies; McDonalds, Yum Brands and Burger King Holdings

8.2 Yum Brands 76 8.2.1 Dividend Policy 76 8.2.2 Firm Characteristics 76 8.3 Burger King Holdings 77 8.3.1 Dividend Policy 77 8.3....

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Big Sloppy Burgers

member speaks to them, but Guy might be a good choice. He expanded the company from California into three other states but never l...

Prevalence of the Exclusionary Rule

rule was to serve as a deterrent for police misconduct. When an officer acted in good faith on a warrant that he believed was vali...

Einhard's The Two Lives of Charlemagne

In five pages tis paper discusses a day in Charlemagne's life from the point of view of one of the King's cautious friends....

'I Have a Dream' Speech by Martin Luther King Jr. from a Neo Aristotelian Perspective

dramatize a shameful condition"(Dream.html). King already has the support of African-Americans, therefore, in order for his speec...

Life and Times of Former Supreme Court Chief Justice Warren Burger

Warren Burger's life and career are the focus of this biography consisting of eight pages. Five sources are cited in the bibliogr...