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Essays 1321 - 1350

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

Camera Industry and Market

In five pages this report examines US Eastman Kodak in this overview of the camera industry, its products, competition, and market...

Marketing Case Study of LRNA

In twelve pages this paper considers the processes of manufacturing products and marketing as they pertain to Land Rover North Ame...

First Ten Years of the Microsoft Corporation

In five pages this paper discusses the years between 1976 and 1986 in terms of the products, styles of management, and success Mic...

Present and Future Strategies for Success at Microsoft

This paper consists of eight pages and examines how Microsoft can succeed strategically in the present as well as the future in a ...

Business Case Study of Odor Eater Socks

concentrations. Womens nylons and panty hose are typically the primary area of concentration with other categories of hosiery lump...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Establishing a New Clean Air Recycling Company Business Plan

In twenty pages a business plan for a proposed company that would recycle ribbons, tape and toner cartridges and then resell the r...

Samples of Professional Writing II

In five pages this paper provides samples of how professional memos and business letters can be formatted and successfully writte...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

PETsMART Marketing

in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the ...

'Brush on the Run' Disposable Toothbrush Marketing

In ten pages this paper examines how to market this disposable toothbrush product. Ten sources are cited in the bibliography....

SPSS Advertising Effectiveness Analysis

In five pages advertising with SPSS is analyzed in order to ascertain effectiveness and assessments of both positive and negative ...

Case Study of Focus Plastics

by which to infiltrate an already existent market goes to show that perseverance and a belief in ones performance abilities are tw...

Beer Distributors Compared

In eight pages foreign manufacturers are compared with their Anheuser Busch American counterpart in an examination of company repo...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Operating Method of Salton, Inc.

In sixteen pages this paper discusses Salton's marketing success in a consideration of its popular Juiceman, Breadman, and George ...

Marketing Strategies and Nutrition Labels

In ten pages this paper discusses nutrition labels in a consideration of issues and product strategic marketing effects. Twenty o...

Parity, Exchange Rates, and Israel

In fifteen pages this research paper discusses Israel in a consideration of rates of currency exchange, balance of payments and ho...

Athletes and Advertising

In fourteen pages this paper examines the relationship between advertising and sports in a consideration of product endorsements a...

Saudi Arabia Software CDs and Music Marketing

In ten pages this paper examines the prospect of conducting limited business in Saudi Arabia in this case study of Soft Sound, a c...

Overview of Telemedicine

In eleven pages this paper discusses telemedicine in a consideration of its applications and development with a product and vendor...

Movement from Investment to Retailing

the retail rocket lifts off, a lot of companies cant hang on. As large corporations get rapidly larger, its hard to imagine which ...

Consumer Pressure for Better Health Care

A seven page paper delineating the factors behind the impetus for better health care products and services. From the 1960s onward...

Overview of the CSPC

In eight pages this paper examines the legislation that was passed which led to the founding of the Consumer Product Safety Commis...

Comparative Analysis of the U.S. Economy

In eight pages this paper compares the 1987 and 1998 U.S. economies in terms of such indicators as inflation, the rate of unemploy...

Development and Marketing of Exterminator Software

A developmental and marketing plan for the software product Exterminator which protects computers against Y2K problems are discuss...