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Essays 61 - 90

Global Business and McDonald's

In eleven pages this paper discusses the business McDonald's generates internationally and the economic effects resulting from thi...

Expansion and Strategic Choices

In eleven pages this strategic choice case analysis features McDonald's and whether or not expansion is in its best corporate inte...

Team Development of McDonald's

In seven pages this paper examines the process of teamwork and how it has been successfully applied by the corporate management of...

Investing in McDonald's

In seven pages an investment evaluation of McDonald's is presented in a discussion of structure, profit improvement, and other fin...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Success of the Fast Food Conglomerate Sonic, Incorporated

In six pages a corporate analysis of the successful Sonic fast food chain is presented with recommendations to ensure future succe...

Investment Potential Represented by the McDonald's Corporation

In eight pages this paper evaluates the financial potential of McDonald's and concludes that it represents a sound investment. Si...

Social Environment at McDonald's Qualitative Analysis

to mind is that of a researcher in a white lab-coat who is jotting down notes on a clipboard while observing the research subjects...

India Business Practices

In ten pages the India business market and its practices are discussed particularly as they relate to Americans who conduct busine...

PR and the Digital Revolution

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

Russ McDonald's 'Presentational Theater' and William Shakespeare's Coriolanus, Hamlet, and Othello

This paper consists of five pages in which Russ McDonald's 'presentational theater' theory is used to analyze illustrations from S...

Florida and Women in Power

property holders voted from 1691 to 1780. The Continental Congress debated the woman-suffrage movement question at length, decidi...

Distribution and Environmental Issues of the EU and McDonald's

In ten pages this paper examines how the European Union's environmental protection and distribution requirements impacts upon McDo...

Franchise Accounting: A Career Analysis

vitally important to enter into a career confidently the first time, ensuring that it is something one can truly profit from, both...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

A Look at Two Frivolous Legal Cases in the Media

but the true facts reveal McDonalds true colors and why this elderly woman received such a large award. The facts of the case are ...

Questions on International Accounting Answered

2002). The adjustments were ?14 million for 2001 and in 2000 there was an adjustment of ?21.5 million including an adjustment of ?...

Marketing Audit and New Product Marketing

we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...

Fast Food Restaurants Burger King and McDonald's

that in this competitive capitalist society, the restaurant with the better product wins. That is true at least in theory. In look...

2 Questions on McDonald's and University Marketing

have been used on full service restaurants and expectable in supermarkets, the substitute markets, for many years. When business i...

Analysis of McDonald's

company (The American Forum for Global Education 2000). McDonalds now has greater than a 40 percent share of the fast food hambur...

McDonald's and Marketing Services' Approaches

In eight pages this paper examines the various marketing service methods available to the McDonald's fast food chain. Six sources...

McDonald's Service and Product Quality

In five pages this paper applies Deming's Fourteen Points to an analysis of McDonald's service quality and product quality in term...

Exemplary Business Example of McDonald's

those children will ask their parents to take them to McDonalds again and again. As Robson points out, one of the only ways a res...

SWOT Analyses of Burger King and McDonald's Middle East Franchises

cultures they may face. Indeed, in two restaurants in Israel alone there were over 2.5 million visitors in the first year (Israel ...

Local Cultures and Negative Product Branding Impacts

competition and doesnt take into account social or environmental costs (Globalisation, 2002). The largest problem of all t...

McDonald's and Starbucks Coffee

The shop "was messy, the service was poor, and the coffee was average" (Kachra and Crossan, 1997; p. 1) - the absolute opposite of...

Exam Preparation

studying for the examination. At the same time, the student may demonstrate a greater awareness of the information they have alre...

Toy Safety and the Fast Food Industry

customers, a position that most of the industry shares. McDonalds and Burger King have led the industry in ensuring the saf...

Visual Image Campaign of McDonald's

and MTV. The repetition reinforces the primary message, but other images can be added at a later time and still have the effect o...