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Essays 151 - 180

Promotion and Pricing in the Fast Food Industry

really with the kid across the counter. Or the manager who brings them that extra cup of coffee" (McCarthy, 2000; p. 7B). Custome...

Article Review on Marketing and McDonald's

image around kids and community (MacArthur, 2005). Not everyone agrees with that opinion, for instance, former senior executive v...

Attitudes of the Public and the Impact of Advertising

Happy Meals occupying the screen, the boy ecstatically describes the many choices from Chocolate Milk to Apple Juice, from Apple D...

McDonald's Human Resource Management

application of scientific management, but a more careful look indicates that the behaviour within the company is much more complex...

Analysis of McDonald's Performance

Wrapper To Show Fat, Calories, Wall Street Journal, Vol. 246 Issue 88, pB1-B3, 2p This article looks at the operations of McDonald...

McDonalds and Their Strategy

The writer examined McDonalds. looking at the firm in the context of different business ideas. The first section considers the in...

Business Success and Strategy

planned in advance and as such does not meet with the normal definitions of strategy. Therefore we can look at two different model...

Success Strategies of Michael Porter and David Aaker's Saturn Corporation Case Study

The first factor that any paper of this type will need is a theme, or a thesis statement. The thesis statement is one on which th...

Business Success Strategies That Rely Less Upon Reason Than on Intuition and Creativity

of finances, of input verses output in relation to the amount of money cleared from the business activity (Freeman, 1995). Produc...

Present and Future Strategies for Success at Microsoft

This paper consists of eight pages and examines how Microsoft can succeed strategically in the present as well as the future in a ...

Marks and Spencer; Strategy Success and Failure

rents have increased the company has not found any major increases in costs, if they had then the money to pay for the increased r...

Technical Professional Success Strategies

students to attend universities that would otherwise provide logistical challenges. Of course, distance learning is not peculiar t...

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

Graduate Study Challenges and Strategies for Success

and understand those specifics so that they can use the program as leverage to obtain their ultimate goals. Peterson (1997) point...

Does Leadership Style Impact on Projects Team Member Performance?

Extensive research has taken place regarding key success factors for project management, by separate research has been undertaken...

Student Retention Two-Year Institution

This paper describes a program to retain at risk students in community colleges. The program is based on empirical studies that id...

Methamphetamine Prevention Program For Teens

to one of three groups, one of which was a control group with 208 students in it (Ferlazzo, 2006). The rest of the group were divi...

NetFlix Case Study

less to produce, the company will have an advantage afforded by superior profits. To compete in the long term Porter has argued th...

Starbucks in Asia

currently have no access to Starbucks products; Schultz seeks to make China "the second-largest market behind North America" (Gues...

Corporate Sponsorship; Does it Work?

sponsored music events. McDonalds is also a large corporate sponsor, spending millions of dollars a year on sponsoring different e...

Strategy Questions

to employees on a shop floor. This is a very versatile tool that can be adapted to any company in any industry or be targeted towa...

Continuing Development of Eastman Kodak

This paper consists of seven pages and discusses Kodak's restructuring as well as its Photo CD's remarketability with an analysis ...

Becoming a Fortunate 500 Organization by Kenneth Blanchard and Michael O'Connor

authors pursue an outlining of the overall problem in business management as well as the possible systems implemented for change a...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Japan and Kentucky Fried Chicken

In a ten page paper considering international business the successes and problems of the KFC franchise in Japan are examined in te...

Managerial Development

In five pages the TQM management strategy is applied to a scenario for transforming doctors into managers with a community hospita...

Electoral Campaign Organization Analysis of Clinton v. Bush

In a paper consisting of twelve pages successes, failures, strategies and major players within the campaign organizations of Bush ...

Concpets of Controlling, Leading, Organizing, and Planning as they Relate to Amazon.com

well as goals. The business policy will be a generalised value. For example, some companies may have a policy regarding fair trade...

L'Oreal Marketing

the most suitable manner. For example, in Japan Maybelline in the dominant brand (Coates, 2002). Overall, there is a concentration...

U.S. Civil War and Maneuver Warfare

would support the opposite, namely, a "slow, feeble, disorganized attack" (Hughes, 2002). He also explains this strategy based on ...