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Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Ben and Jerry's Ice Cream Marketing

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...

Computer Gambling and Marketing Campaign Management

In five pages this paper discusses how to creatively and successfully market Internet gambling casinos in the United States in a p...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Control of Firms and Operating Policy v. Financial Control

In fourteen pages this paper examines why a firm's operating policy is less under a company's control than its finances. Fourteen...

EU Transformation and its Major Developments

In five pages this paper presents a literature review on the reforms to agricultural policies and the introduction of the single E...

The Hanson PLC Break Up

By 1991, some of Hansons holdings included SCM, Kaiser Cement, Walter Kidde and Berec, the former manufacturer of Ever Ready Batte...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Financial Markets in Australia Analyzed

It is important to understand that the Reserve Bank of Australia is Australias central bank, responsible for setting monetary poli...

The Retailer of the Century: Wal-Mart

undermine a great deal of what Sam Walton had hoped to create with his original stores with "down home" feeling. Wal-Mart Weakness...

Economy and Financial Markets

In nine pages the economy of the United States is examined in terms of financial markets' role. Nine sources are cited in the bib...

Case Study of TRW Nelson

dependably when customers are happy and continuing to buy. Similarly, control of receivables indicates that there will be only a ...

Investing in Ecommerce Businesses and Valuing

In eighteen pages this paper explores the calculations of the price to earnings ratio and considers how this can be used for asses...

A Review of the 3Com Corporation

the best products available on the market. In 1998, 3Com announced it intended to introduce a Palm Pilot with built-in wireless co...

Italy and Nescafé

to work. Market Leaders Strategies Though there are many similarities in the US and Italian...

Genetic Testing and Appropriate Uses

In five pages a hypothetical case study is presented involving an insurance company's interest in genetic testing with references ...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Multinationals and Economic Marketing Considerations

Certainly, there are multinational corporations based in nations besides the US, but there are few if any at all that have not mar...

Major Issues in Societal 'Telematics'

years, some so drastically that they have since been obliged to replace many of those workers who were "downsized." Though driven...

Marketing Department Channel Selection

In twelve pages this paper discusses the changes in marketing strategy in this consideration of marketing channel selection. Thir...

Company Decline and Sale of Younker's

In fifteen pages this paper presents an overview of Younker's in which an executive summary is included as well as reasons for thi...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Movie Marketing Aspects

In seven pages movie marketing approaches are examined in a comparative consideration of the methods used to market films Being Jo...

Sand Box, Inc. Financial Statements

In seven pages a case study examines this toy company's financial statement prepreations and includes a sheet featuring a budgeted...

Edgar Allan Poe Major Motifs

In five pages this paper examines the motifs Edgar Allan Poe frequently used in this analysis of the short stories 'The Black Cat'...

Human Resources and their Function in Mordern Organizations

This research paper addresses the ways in which the functions of the human resources (HR) departments has changed in recent decade...

Top2Bottom Snowboards Case Study 1

a variety of networking capabilities. Those like Blade who have established a sense of innovation within the framework of their i...

Gymboree, France and Business

In nineteen pages the proposed Gymboree entry into France's children's clothing market is assessed with the conclusion that it sho...