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Essays 361 - 390

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

E-commerce; Security and Legal Issues for UK Firms

the internet and then consider the issues of the Data Protection Act and the Distance Selling Regulations. There are many ...

Target Corporation's Marketing Audit

be a part of the company; customers are made to know their value to the company. Investors appreciate Targets strong growth and p...

Freezing Consumer Credit Problems and Identity Theft

much attention. With a recent major breach of credit history, some consumers want to freeze theirs and not allow for new credit tr...

Consumer Culture and the Billboard Liberation Front

The slogan was changed from " Im realistic, I smoke Fact..." into "Im real sick, I smoke..." (BLF, 2005). There was also a large a...

Consumer Experience at Kaiser Permanente

(Kaiser Permanente). This was the count as of December 2003 (Kaiser Permanente). Most of those 8.2 million enrolled members have...

1996 Amazon.com and Strategic Alternatives

they believe they will, then return the remainder to the publisher. The publisher, in turn, offers the returned - and no longer n...

Perceptions, Products, and Marketing

million compared to only $14.2 million in 1900 (Peiss, 1998). The increase in put down to an increase in the perception of cosme...

Consumer Goods and Social Values

basic and fundamental article of clothing; it is likely that all but a few individuals in Western society own at least one shirt. ...

Consumption Choices

are cheaper. These effects may be seen even if there is not a drop in disposable income, but there is an expectation that there wi...

The Use of Psychology in the Development and Use of Brands

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

Factors to Consider when Assessing Potential Investments

the amount of sales that need to made to reach specific goals. The investors can calculate the total revenue and profit that will...

Leadership Achievements of JFK

breathe new life into the ailing American space program, appealing to Uncle Sams love of competition. He made frequent references...

How Resarch is Used in Business

Managers can no longer depend on their feelings, which may have worked in the past when business was not quite as complex as it is...

The Influence of Interest Rates on Big Drive Auto

price will increase demand and revenue there may be some benefit to cutting prices fr Big Drive Auto. 2. Identify how interest ra...

Leadership in Entrepreneurial Cognition

provides guidance in decision making as well, ensuring that the organization stays on the track that its leaders have predetermine...

LEGAL ISSUES ARISING IN CHETUM AND KNARLES & BARKLEY

The plumbers yearly license renewal is paid by the firm as part of an employment agreement that was negotiated four years ago. Tha...

Google’s Decision to Launch an Operating System

strategy to be successful, attracting the same customers to make use/purchasers of the new products the company is best served by ...

CleaverTech Marketing Simulation Case

large amount of inventory which is tying up a large amount of capital Accord course of problems moving into the next period. The c...

John and Mary Farmer Case Study

some drawbacks, to implement the system there will need to be an assessment of costs that will take place for the cost centers in ...

Joint Ventures, Knowledge Acquisition and Strategy Theory

as Asker, argued that the two may be compatible (Thompson, 2007). To understand what is meant by each of these strategies ...

A Case Study Concerning the Move to Electronic Patient Records

The aim is to change the NHS culture to an information culture that will maximise recourses through an appropriate infrastructure....

Costs and the Break-even Point at Guillermo Furniture Store

control system the company may be able to use in order to show the view of my station goes on that. One approach that can be advoc...

2 films: America and The Patriot

as other authors, date this film as 1924, not 1929, which is why this date is used. Griffith envisioned his film as an epic, but t...

HOW PEOPLE MAKE ECONOMIC DECISIONS

This far into the scenario, the individual moves on to step three, which is how much the good/service desired is going to cost - i...

The Outsourcing Decision

is some inherent costs, for example the cost of negotiating and enforcing contracts and of research to discover prices etc (Coarse...

The Applications of Social and Ethical Issues in Business Strategy

improving the quality of life of the workforce and their families as well as of the local community and society at large". Within ...

Should Aboca Enter the US Market?

in Italy, with the creation of the new Herbe Salute retail concept. The breakeven point for this project is $350,000 per annum, an...

Determining Sales Prices for Pecos Printers

income. Non-manufacturing costs and taxes are not evaluated for this situation. Table 1. Costs, Sales and Operating Income Flex...

Cultural Influences in the Purchase Decision

subcultures with these cultures, where there may be influences that impact on the way marketing is perceived and received that wil...