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Essays 691 - 720

Defining Public Relations

A 3 page paper providing several definitions of public relations, including the dictionary; the Public Relations Society of Americ...

Health Promotion Proposal/Childhood Obesity

low self-esteem," but there are also serious health repercussions that can follow children into their adult years (Henry and Royer...

Music Industry Marketing

a point of influence with a major label. The music industry has complained for some time of its inability to sell albums....

The Power of Incentives

are Creative," 2007). While contests are good, simply giving the winner some money is not a good idea. Why? The reward should be d...

PepsiCo

lifestyles are referred to as "smart spot" eligible products. These products "meet authoritative nutrition statements set by the N...

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...

Health Promotion Knowledge and Education

my purpose for study. Existing research supports the benefits of this model. Lannon (1997) explains that the Pender model is bas...

Marketing a Commodity; Coffee

Ps; product, price, placement and promotion. The first piece that of product. This is not only the commodity itself but the way in...

Health Promotion in the Workplace

(2008) reports about stress and the military and how counseling can help. Nussbaum (2007) points out that counseling is appropriat...

BYRD Marketing Mix

at the time of introduction or at other times in which a specific product needs rejuvenation with consumers (Murry and Heide, 1998...

Business Ethics (Annotated Bibliography)

in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...

Marketing for Massage Oil in the UAE

a higher quality product giving the appearance of value for money in the price, this will also help encourage retailers to stock t...

Marketing Activity - Promotion : Case Study

the themes, graphics and copy effective? No * Are the chosen media adequate? No Public Relations (which includes publicity) * Do...

An Annotated Bibliography of Health Articles

quality of life to a term relative to happiness. This result is less measurable than the authors had hoped, and so they proposed ...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

4Ps's of Toshiba's Tablet Personal Computer

Microsoft Tablet operating system designed fore this new generation of computers, the current version being Windows XP Professiona...

Smokers and Health Promotion

to smoking for medical care for one year, 1993, was in excess of $50 billion and estimated lost productivity due to smoking-relate...

Promotion Problems and Organizational Behavior

financial quotas, but her performance is still undesirable; her failure to win promotion should be a wake-up call for her. Howeve...

Overview of Health Promotion and Health

absence of disease and infirmity" ("Definitions of Health and Fitness," 2006). Health promotion, on the other hand, " is the combi...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

Promotion and Advertising Distinctions

in the minds of the customer and helps stimulate demand for the product" (McNamara, n.d.). Promotion includes ongoing advertising...

Madagascar Resort Pricing, Placement, and Promotion

companies will find them appealing and want to sell them in the brouchers. For this we need to look to similar establishment and h...

Education and Health Promotion

fundamental differences between the two concepts. Whitehead (2004), for sake of clarity, delineates the foundation of health-rela...

Examples of the Promotion Mix and Its 5 Components

burst promotion or it might be long-lived, referred to as a DRIP promotion (thisisthebarmyarmy.co.uk, 2005). Sales promotions enco...

Africa and Promoting the Immunization of Children

II. Population The target population for this inquiry are children of the world. However, the population needs to be narrowed as...

Proposing Increasing a Minor League Baseball Team's Revenue Streams

as well. If pricing is too high, there will be more unsold seats. Another part of pricing is whether or not there should be tier p...

Impoverished Children and Better Nutrition Promotion

spiral effect of poor nutrition, Americas obesity epidemic now has led to the emergence of a developing diabetes epidemic as well ...

Heart Disease, Women, and Health Promotion

average age of just over seventy years of age in women, almost sixty years old in men. Coronary heart disease strikes women two t...

Naquurug Corporation and PR

numbers on product packaging so that consumers can discuss the product or ask questions about it, and it provides the impetus for ...