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Strategic Marketing Analysis of the McGraw Hill Companies

promotion are accomplished also in various ways. It has been noted that there was an alliance with NuvoMedia, something which help...

Exporting Computers to Kenya

both computer systems and the Internet on the rise. Though South Africa is considered the "leader" in such a field, Kenya is defin...

Marketing Plan for Flavored Milk Manufacturer

and juice drinks to sodas. Children, not liking the bland taste of milk, preferred the sweeter taste of the competitive juice drin...

An Avon Analysis

a foot in the door in China (Colbert, 2005). China has banned direct selling (because many consumers there find it difficult to te...

Real Estate and Sales Promotions

percentage for a home that might otherwise not have sold. Typically, agents draw three percent from the sale of a home they have ...

Employment Recruitment, Promotions, Employees' Duties and Rights

few ethnic men and women have broken through the racial barriers from a century ago is indicative of the still stringent attitude ...

Orbitz Travel Marketing

know that 2001 would deliver a crushing blow to the travel industry in the form of terrorism, one author notes, "The year 2000 was...

Heart Disease Prevention and the Role of a Canadian Nurse

their web site with which this nursing organization is involved. For instance, the AACN promotes a specific cardiovascular health ...

Choice and Media Planning

campaign proved that advertising on bus shelters only was an effective way advertising. This tells us not only that the medium of ...

The Marketing Structure of Walgreen's

they like buying trends and how frequently they shop for purchases there. It is safe to say, however, that the main reason...

Basic Components of Advertising

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

Nichiren Shoshu Buddhism and Diversity

"white" churches despite the fact that acceptance is preached as part of the religion itself. A student wanting to embark on a ca...

'Parliament of Fowles' by Geoffrey Chaucer

not procreate indiscriminately but should rather follow Natures example and wait until circumstances are optimal in order to add t...

The Fundamentalist Middle East Society and Anti-Westernism

on greed for middle east resources, notably oil. They fear that the western culture, with modern conveniences and popular culture...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

Clinical Nursing Ladder System Development

process variation, foster awareness of the impact of different clinical decisions, and encourage reduction in undesirable practice...

Management, Women, and 'the Glass Ceiling'

families still have an ongoing struggle to contend with in relation to equal economic treatment in the workplace, even though they...

Questions on Marketing and Business

of Movement and Change. Hastings (2000) writes of the effectiveness of the Internet in conducting preliminary marketing research ...

WTO's Controversial Position

its advantages as well as its disadvantages. If we wish to consider the role of the World Trade Organisation we need to consider...

Global Video Game Consoles

of Realism There is little doubt that competition is a given factor among most businesses that are attempting to globalize...

Effective Entertainment Marketing Tool Known as the Talk Show

after the season for the new MTV hit had ended. Indeed, these appearances seemed to spark sales of Ozzys new CD and secured the fa...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

Multicultural Boeing Company

In a paper consisting of thirty six pages the effects of different workforce cultures on Boeing are considered in terms with the w...

How to Market a New Watch

In five pages this paper considers how a new watch might be marketed in an examination of placement, promotion, and pricing. Four...

Canadian Parents for French

The Canadian Parents for French movement's promotion of French as a second language is the focus o this report consisting of seven...

Marketing Mix's 4 Ps

In five pages product, price, place, and promotion, also known as the marketing mix's 4 Ps are examined as each relates to product...

School Board and a Social Promotion Policy

In nine pages this paper presents a fictitious school board proposal to develop a social promotion policy with options assessed in...

Health Promotion and the Positive Impact of Education

In five pages this paper considers health promotion, illiteracy, and the positive impact of education as a way of solving global h...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...