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Essays 241 - 270

The Body In Consumer Culture: Performing Masculinity

buff model. Indeed, it can easily be argued that while there is some form of embellishment in most advertising, employing bodybui...

Advertising and Male and Female Images

popular culture today. It is though advertisements, movies, radio broadcasts, even bill boards that we have filled the cultural v...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

To Buy or Not to Buy Annuities is the Question

investor must be extremely knowledgeable. Th investor must also spend a significant amount of time shopping around. There can be a...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Effectiveness of Substance Abuse Programs

conclusions reached by these research teams. The point of this investigation is to try to discern patterns in the literature that ...

Research Assessment of the Study in 'Evaluative and Descriptive Response Patterns to Negative Image Attributes'

any other source of information about the brand, whether good or bad, whether directly promoted or not. Essentially, "Anything th...

The Deprecation of the US Dollars

in which the currency will move in the future means assessing the way the different potential influences will interact to impact o...

A Research Proposal to Determine How Employers May Decrease Employee Absences

that employees may take time off of work for a number of reasons, some of which may be valid, such as illness and family emergency...

How Research is Used by a Distribution Company

generalized research which took place many years ago. In more recent years there has been research that can be seen as specificall...

Armadillidium Vulgare Reproductive Patterns Research Proposal

In five pages what is more commonly known as the pillbug is the focus of this research proposal to study its reproductive patterns...

Research on Patterns of Hospital Staffing

In two pages a research study is summarized as it involves CUF and UUF patterns of hospital staffing, how cost effective they are,...

Macroeconomics; The Price of Oil

price was higher in real terms than it is today. It is also worth noting that the major peak seen towards the right of the chart b...

Effectiveness of Ebonics

(Fields, 1997; see also Heilbrunn, 1997). SEP, as it was called, was created to educate teachers who work with black children abou...

Problem Solving and SSM

of the problem situation * analysis of the ingredients (using a rich picture method) * coming to a root definition of significan...

Work Patterns and Labor Market Changes in the UK Over the Next Ten Years

New directives and increased openness mean that there is a free movement of labour within the European Union, whilst the pace of c...

Real Estate Market of Lebanon

not responsible for the changes in direction of the real estate market in Lebanon, but it does represent that changes that are bei...

Abercrombie & Fitch - An Analysis

store, Abercrombie Co. in Manhattan in 1892 (Abercrombie & Fitch, 2006). Abercrombie was an avid outdoorsman, which was his inspir...

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

incentives such as the provision fridge units and in store promotional materials. Distribution of the bottled, caned and the conce...

Celebrity Product Endorsement and Reaction of Consumers

In seven pages a research project on advertising utilizes a survey in order to evaluate how effective celebrity product endorsemen...

An Intellectual and Industrial Property Protection Strategy

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

Financial Markets Analysis

price adjustments are best response to each other." Clearly, it requires the analyst to apply the best techniques as applicable f...

Globalization and Reorganization

the existing enterprise. "Reengineering, which is not the same as Total Quality Management, refers to making dramatic changes in ...