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Literature Review on Customers and Marketing

behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...

'New' Russia and Its Power, Ideology, Military, and Policy

he pointed out that "Russias national identity is still evolving" and probably more importantly, "the new Russia is not the Soviet...

Student Submitted Case Study on the Jim Thompson Thai Silk Company

argued that there are only two forms of competitive advantage, that of cost advantage, where a company can produce goods at a much...

Press Releases, Advertising, and PR

two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...

External Factors Impacting Computer Sciences Corporation

competition has been around almost as long as CSC has. CSC has, in fact, spent much of its time in acquiring other smaller compani...

Starbucks' Strategic Pricing and Competitive Response

hand, could be considered the brand geared toward young, upwardly mobile individuals who expect good taste in all things, even the...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

High Infant Mortality Rate of Saudi Arabia and Respiratory Equipment Purchase Proposal

In ten pages this paper proposes how purchasing respiratory equipment and developing aggressive strategies could reduce infant mor...

Deborah Lipstadt Defense and Holocaust Denial

In five pages this research paper presents the writer as a witness called to consult with Deborah Lipstadt's defense counsel in he...

Growth Readiness of ABC Managed Care

In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC ...

Montgomery County, Maryland's InterCounty Connector

In twelve pages this paper discusses the InterCounty Connector roadway project in Maryland's Montgomery County in a consideration ...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

Police Profession and Change

In six pages this report examines the organizational changes in the law enforcement profession in a consideration of the importanc...

Change and an Industrial Products Company's Chief Executive Officer

In five pages this report discusses the fictitious MetCon metal container manufacture in a consideration of the CEO's role in stra...

Hussman Corporation's Five Year Business Plan Creation

In twelve pages this paper examines St. Louis, Missouri's Hussman Company in an overview of corporate strategy through the develop...

Case Study of Eli Lilly

In twelve pages the internal and external environments are among the considerations of this comprehensive case study that examines...

Construction Industry Case Study of Wimpey Homes

Wimpey Homes is the focus of this construction industry case study consisting of sixteen pages that considers the company's enviro...

Clinical Trials and Patient Safety

In fifty five pages this paper examines clinical trials and patient safety in a discussion of major issues, audit findings, strate...

The Use of Venture Capital and the Impacts of the Internet on the Development of E-Commerce in China

16 pages and 7 sources used. This paper provides an overview of the emerging role of venture capital on the development of Web-ba...

Social Responsibility, Values, and Making Ethical Decisions

values and brings into focus the individuals needs and wants. The question here is, "Do I really need to do this, or just want to...

Comparative Analysis of Haagen Daz and Ben and Jerry's Ice Creams

In three pages this paper compares these 2 competing ice cream makers in terms of their marketing techniques and strategies. Ther...

Analyzing Prudential Insurance Company

In a paper consisting of eleven pages a company history along with a SWOT analysis, discussion of the managerial accounting system...

Families and the Impact of Bipolar Disorder

consider that no one is immune from bipolar disorder. It can affect men, women and children at any stage of their lives. In a ch...

Vertical Integration as a Means of Expansion: the Case of BMD

The writer discusses the case of BMD, a lumber yard company, which attempted to expand and maximize profits by acquiring other com...

Overview of the H.J. Heinz Company

line and expansive company affiliation, Heinz did not evolve by accident. Its competitive strategy within the foods industry is br...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Workplace Setting Change

In five pages changing setting in the workplace is analyzed through a proposed strategy that addresses problems and challenges and...

Politics and Healthcare Reform

In eight pages this paper discusses healthcare reform politics in an examination that includes reasons for the 1994 national healt...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

Futures, Long Term Growth and the Stock Market

In three pages this paper examines an investment strategy for long term growth in a consideration of the futures market. Two sour...