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Land Mine Marketing and Ethics

area where the mines were laid" (14). Only the most determined and profit-oriented marketer or the one with no sense of moral scru...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

Literature Review on Pregnant Teens, Counseling Theories, and Treatment Approaches

effective course of action. Much of the earliest literature in the area of teen pregnancy counseling focused upon Carl Rogers p...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

Southeast Asia's Tourism Industry

and Visitors Association, "secondary cities tend to display the most initiative to sell themselves" (Bake, 2000, 65). PROBLEM 1 ...

The History of Wal-Mart

branched out from its Arkansan roots (Wal-Mart (a)). The corporation opened its home office and first distribution center in the n...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

Nortel Networks and Training of Employees

In five pages a Nortel HR manager is interviewed in a discussion of employee training and development with planning and program st...

The Religious Views that Influence African American Beliefs

5 pages and 3 sources. This paper considers the nature of African American religious beliefs as they influence specific social/cu...

Situational Analysis of Hypothetical RubberAll Beltway Fan Belt Production

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

Investing in Mutual Funds

In five pages this paper presents a hypothetical scenario on what to consider when investing in mutual funds in terms of client go...

United Kingdom's Marks and Spencer Mistakes

(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...

Vietnamese Persons Learning English and Sociolinguistics

a social or academic error. Matsuda postulates "studies do indicate that learning to select an appropriate expression takes more ...

Buying Behavior of Consumers

and services. It is important to establish whether or not the target section of...

CASE MANAGEMENT INTERVENTION: ANOREXIA AMONG YOUNG TEENAGE GIRLS

doesnt do any good. When it comes to anorexia nervosa, these young women have a passionate fear of weight gain and poor body image...

Southwest Airlines HR Case Study

relations school of management, where motivation is directly related to the quality of the employment relationship. Furthermore, t...

Diversity and Communication - Two Case Study Proposals

The writer presents to proposals for research to assess the way that an organizations and its communication strategy is impacted b...

The Sustainability of Corporate Social Responsibility during Economic Hardship

the commercial environment * To identify relevant theoretical models that may be used to assess CSR practices. * To assess the di...

GM Changes

2008 brought about changes for many large organizations, especially those in the automotive industry. General Motors (GM) faced so...

Strategic and Financial Analysis of Security Sector Recruitment

throughout the world, the need for privatized industries has increased. One of the industries which has recently been impacted the...

The Managerial Style of Eric Schmidt

is devoted to related projects, with the final 10% being set aside for pursuing odd ideas and strange off-the-cuff proposals from ...

The Health Care Industry and Information Technologies

field and industry out there it is important for organizations and businesses to keep up to date. It is surprising that the health...

Poverty in Rural China - The Impact of Social Work

might more evenly promote growth in all levels of society. This paper will present an overview of the issue of poverty and unequal...

Resource Analysis for Seifelden Electronics

Colorado in the United States. Their primary business is two-fold: they sell computer hardware and software, and offer a service w...

Should Pay Packages Be Uniform or Personalized?

the provision of a different benefit. There are also some strong arguments to support individualism in the way remuneratio...

WACC and NPV for Gilliermo

option, a broker option with the final strategy being to retain the existing strategy, effectively making no changes. In order t...

Strategic Initiatives in Digital Media: Apple Computers, Inc.

that can do no wrong. Once a distant second in the home computer market that was facing irrelevancy as big-box companies like Dell...

Strategic Recommendations for Lexus

that the sports Toyota Supra and the premium Toyota Cressida were developed. The development of the luxury segment was also attrac...

Mediation of Conflicts in the Workplace

is extremely important in order to promote a happy and healthy work environment. Conflicts do crop up from time to time and it is ...