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The Downfall of Arthur Andersen LLP

age 56, brought in a new break of auditors, who were not steeped in the integrity and ethics of the original founder and subsequen...

Diversity Hiring and Affirmative Action in the Law Enforcement Profession

an extremely long history in the United States, equity per se, has an even longer history. The earliest laws were designed to spe...

Human Resource Management and the Effects of Company Strategic Choices

this basis of communication within the foreign workplace, HR managers have to abandon their supervisory egos in exchange for an at...

Overview of Australia's Orbital Engine Corporation

create new markets as a result of a good idea, the lack of funding and the problems of and pressures of stock market participation...

Information Management and Hotels

their study was that: "... a best practices study is important at this time is the industrys consolidation. The industrys intense ...

Brief History of the Coca Cola Company

fountain retailers. In addition, Coca-Cola has substantial ownership interests in numerous bottling and canning operations. They...

Southeast Asia's Tourism Industry

and Visitors Association, "secondary cities tend to display the most initiative to sell themselves" (Bake, 2000, 65). PROBLEM 1 ...

Teamwork and Communication Development and Increases

to gel and to feel comfortable with each other, the use of team building exercises is often used, such as boot camps where teams h...

Heineken's Al Al Ahram Beverages Company Purchase

with the lower transportation costs. In terms of differentation the ability to produce the only local beer may also be seen as gai...

Industry Report of Internet Computer Marketing in Europe

higher tech products, such as computers it may be argued that the potential market may be more attractive. Simply by the nature of...

Case Study of Goodyear

number one manufacturer is Michelin, with 15,000 outlets in the US, and their follower in third place is Firestone that has retail...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

Literature Review on Pregnant Teens, Counseling Theories, and Treatment Approaches

effective course of action. Much of the earliest literature in the area of teen pregnancy counseling focused upon Carl Rogers p...

Vietnamese Persons Learning English and Sociolinguistics

a social or academic error. Matsuda postulates "studies do indicate that learning to select an appropriate expression takes more ...

Buying Behavior of Consumers

and services. It is important to establish whether or not the target section of...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

The History of Wal-Mart

branched out from its Arkansan roots (Wal-Mart (a)). The corporation opened its home office and first distribution center in the n...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

United Kingdom's Marks and Spencer Mistakes

(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...

Decisions Involving Capital Structure

in the market conditions, or will come crashing to the floor. So, it would, one would argue, serve the company well if it were t...

Sliders - A White Castle Case Study

has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...

Carthaginian General Hannibal Barca, 247 to 183 B.C.

it seemed only fitting that his efforts to take over Sarguntum from the Romans, once a Carthaginian stronghold, began the Second P...

Analytical Models and McDonald's

is a good chance that McDonalds will fare well because it has always had a winning strategy and many businesses have had problems ...

'Hidden Hand Presidency' of President Dwight Eisenhower and Current Agenda of President George W. Bush

II, but once in office, he showed traits of being politically indecisive, inarticulate, and bumbling. He was considered by his cri...

L'Oreal Marketing

the most suitable manner. For example, in Japan Maybelline in the dominant brand (Coates, 2002). Overall, there is a concentration...

Mission Statements And Employee Behavior

the rules regarding overnight shipments - no more than 200 units could be shipped overnight, but, even so, John remembered the m...

Land Mine Marketing and Ethics

area where the mines were laid" (14). Only the most determined and profit-oriented marketer or the one with no sense of moral scru...

Mexican Cement Company CEMEX

the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...