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The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

Analysis of an Article on Branding

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

Package Delivery, Air Freight, and Airborne, Federal Express, and Emery

In six pages this paper examines the years 1995 through 1998 in this comparative analysis of the profitability, management leaders...

Financial Assessment of Northland Cranberries

In twelve pages this paper examines Northland Cranberries Inc. in a financial management overview that also includes a concisely a...

Word Processors and Marketing Campaign Management

In six pages the fictitious 'Speak Your Mind Version 1.0' product that would allow computers to literally be spoken to by word pro...

Team Development of McDonald's

In seven pages this paper examines the process of teamwork and how it has been successfully applied by the corporate management of...

Proctor and Gamble Communication and Management Issues

its category in Europe for all of 1997, and the company achieved that record in the face of intense competition for the market (Mi...

Communication Problems

In five pages this paper discusses various impasses to communication faced by Lawson Software in a consideration of various topics...

Management Case Study of Harley Davidson

In eight pages this case study of Harley Davidson focuses upon quality management efforts to resurrect the company beginning in th...

Toyota's Problems and Solutions II

still making cars that are too large in size for a market that desires a "compact" feel. If Toyota is to regain the reputation th...

Management Growth and Qantas Airways

and of course, the United States. With the many different global issues taking place, during the entire history of Qantas, the a...

Case Study of Boeing

In four pages a business management case study of Boeing is presented in terms of micro and macro analysis, strengths and weakness...

Marketplace Distribution of Intel Pentium Microchips

In fifteen pages this paper examines Intel's management problems involving its inability to distribute chips into the marketplace ...

Case Study of AMP Incorporated and Technology Management

In six pages this paper examines the technology management of AMP Incorporated in a consideration of Managing Technology by Lowell...

Marketing and Management Case Study of The Limited Retailer

In five pages this paper presents a case study of The Limited retail chain in a consideration of its strategic marketing and manag...

Society, Business, and Government

In a paper consisting of fifteen pages various topics such as three fold society's social performance, public issues strategic man...

Studying International Management

think they have a deal, serving the wrong menu, or scheduling a meeting at the wrong time can initiate bad feelings and kill an ot...

Global Project Management

In eight pages this report examines international project management factors including problems, advantages, disadvantages, and pr...

Nancy J. Adler's International Dimensions of Organizational Behavior

In twenty pages several aspects of international management are discussed within the context of Nancy J. Adler's book. Eight sour...

Sony's Information Management

In four pages this paper discusses information management at Sony in a corporate profile and consideration of processes, procedure...

Processes of Global Management Planning, Organization, Leadership, and Control

In fifty pages this research paper emphasizes planning in a consideration of important global management processes along with the ...

Global Joint Ventures and the Management of Risk

focus now than at any time in the past. While that global presence contributes to the success of all segments of a specific organ...

Changing Environments, Human Resource and Strategic Management

In five pages this dissertation proposal examines the impact of changing environments upon private and public sector human resourc...

Tourism, Hospitality and Customer Relationship Management

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

IT's Impact on HRM's Changing Role

In seventeen pages this paper examines how human resource management has been affected by computers and the use of information tec...

Financial Management, Accounting, and Scotsman Industries, Inc.

In five pages this paper presents a case study of Scotsman Industries, Inc. in a consideration of how organizational value can be ...

3 Interrelated Articles on Business Integrated

In five pages this paper shows how a common thesis can successfully integrate three similar business articles on total quality man...

Overview of State Civil Service Systems

In fifteen pages this paper discusses the state civil service system in an overview of employee management. One source is cited i...

Organizational Human Capital and Their Strategic Uses

In thirty two pages this paper discusses the transition from traditional to strategic human resource management in this considerat...