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Analysis of an Article on Branding

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

Package Delivery, Air Freight, and Airborne, Federal Express, and Emery

In six pages this paper examines the years 1995 through 1998 in this comparative analysis of the profitability, management leaders...

Wayne Huizenga, Republic Industries, and Blockbuster Video

In a paper consisting of five pages Wayne Huizenga's successful course is charted from waste management to Blockbuster to the dive...

Andersen Consulting Structure and Management

In eleven pages this paper considers the structure and management of the successful consultancy company, Andersen Consulting. Fou...

An Examination of AT&T

In five pages an overview of AT&T is presented in terms of profit, revenues, management processes, Internet involvement, marke...

Case Study on Fairfield Inn Hotel Management

In eight pages this hotel management case study on Fairfield Inn includes its organizational structure, problems and the pros and ...

Overview of Goodyear Tire and Rubber Company

In five pages this paper examines this old and established company via SWOT analysis and articulated future objectives of the Chie...

Management Strategy of Winnebago

In ten pages this paper examines the management strategies of the Winnebago motor home manufacturing company. Nine sources are ci...

Proctor and Gamble Communication and Management Issues

its category in Europe for all of 1997, and the company achieved that record in the face of intense competition for the market (Mi...

Communication Problems

In five pages this paper discusses various impasses to communication faced by Lawson Software in a consideration of various topics...

Team Development of McDonald's

In seven pages this paper examines the process of teamwork and how it has been successfully applied by the corporate management of...

Southwest Airlines, McDonald's and Risk Management

In eight pages this paper examines risk management strategies for these two very different businesses. Eight sources are cited in...

Merchandising Flaws, Time Management Tips for 7-11

provided for a portion of the startup investment. The company contributes to site selection, planning and business registration e...

McDonnell Douglas and Problem Solving

In eight pages this paper analyzes how problems are solved at the McDonnell Douglas Corporation in a strategic management consider...

Small Retail Business Marketing and Management

In fifteen pages this paper examines a small carpet retailer's operations in a comprehensive marketing and management analysis. S...

An Article on Sales Achievement Reviewed

In one page the article entitled 'Ensuring Excellent Selling' that appeared in Sales and Marketing Management in which techniques ...

Integrated Medical Billing and Management Software, and the Current Life Cycle Stage

The next stage is the market introduction stage there will be low level sales. The people purchasing the product are likely to be ...

Financial Assessment of Northland Cranberries

In twelve pages this paper examines Northland Cranberries Inc. in a financial management overview that also includes a concisely a...

Federated Department Stores Bankruptcy

In five pages the ways in which Federated Department Stores might have been able to avoid filing for Chapter 11 bankruptcy in 1989...

The Business of Club Med

Club Med has recently undergone a sea change in management, with a Euro-Disney savior being brought in to help reorganize. This re...

Word Processors and Marketing Campaign Management

In six pages the fictitious 'Speak Your Mind Version 1.0' product that would allow computers to literally be spoken to by word pro...

Market Position Analysis of PepsiCo

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...

First Ten Years of the Microsoft Corporation

In five pages this paper discusses the years between 1976 and 1986 in terms of the products, styles of management, and success Mic...

Information's Function in Managerial Decision Making

This research paper examines two topics, which are the roles of managers and also how these managers employ information in order t...

Factors That Affect Employer/Employee Business Efficiency

In eight pages employer and employee business efficiency is examined within the context of the effects of management tactics. Six...

5 Web Pages and an Overview of Business Management, Marketing, Accounting, Economics, and Finance

This paper considers 5 web pages as they represent marketing, business management, economics, accounting, and finance. Five sourc...

Establishing a New Clean Air Recycling Company Business Plan

In twenty pages a business plan for a proposed company that would recycle ribbons, tape and toner cartridges and then resell the r...

Business Communications and Education

In six pages issues such as management and curriculum that are related to business communication and education are examined from t...

Media Communications Theory versus Organizational Theory

In nine pages this paper examines the corporate sector in an analysis of organizational theory and role of media communications. ...