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Essays 211 - 240

Girls and Women Targeted by Tobacco Company Advertising

Unethical advertising campaigns by big tobacco companies, however, have been implicated as being designed to lure younger and youn...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

Targeting Unintended Teen Pregnancy in the U.S.: Summary of Article

This 3 page paper gives an overview of the articled titled Targeting Unintended Teen Pregnancy in the US. This paper includes a di...

Reduce Health Costs by Targeting Resources

The New York City Police Commissioner was successful in reducing crime by targeting high crime areas and allocating resources to t...

Financial Products and Market Targeting

. . . and not necessarily in that order. Shopping and consumption have become tied up with far more factors than need, utility, o...

Ben S. Bernanke and Frederic S. Mishkin's 'Inflation Targeting'

In five pages this article is summarized and critically evaluated. There are no other sources listed....

Mass Media and Target Specific Marketing

demographic statistics. Establishing this stereotypical reader is as critical to the magazines overall appeal as it is to its adv...

Target Symptom Rating: An Overview

medical care - the effect of the health care process on the health and well-being of patients and populations" (Foundation for Hea...

Dayton Dry Goods Becomes Target

This paper offers an organizational analysis of Target Corporation. Organizational structure, mission, beliefs, social responsibil...

The Attractions and Risks Associated with United Kingdom As a Target for Foreign Direct Investment

The writer considers the position of a US firm considering undertaking FDI into the UK. The first part of the paper looks at why t...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Target Corp. Organizational Structure

For example, a firm may be divided into a structure, such as marketing, finance, manufacturing and retail. This has the benefit of...

Why is South Africa an Attractive FDI Target?

This eight page paper considers the attractiveness of South Africa as a destination for foreign direct investment. The paper start...

Acquisition Target Selection

The fact that each company is assessed on a 5-year projection simplifies the analysis. Had they been based on 5- and 7-year proje...

Discount Retailer Target Corp.

the models of one or the other but have not survived to give any of the leading three any real competition. Kmart was...

Overview of Target Corporation Employee Programs

friendly they are to the customers, the more the customers will want to come back for more products. Identify the current major c...

Traditional to Customer Targeting Marketing Strategy

is not greatly adversely affected by the downtime of line configuration changes. Gomes, et al. (2003) investigate a company...

Investment Target Selection

company, but it is likely that IBM will be able to attain growth at lease equal to that of last year Figure 1 provides a view of ...

Target and Activity Based Costing and Balanced Scorecard

Renaissance Solutions Inc, who aided them to publish a book on the subject in return for the intellectual rights (Parrish, 1998). ...

Marketing Plan For Target Inc.

customer to make repeat purchases from the company rather than going to competitors. Aspects such as holding the right stock and h...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Advertising Targeting Children

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

Target Marketing and X Corporation

the benefits of using marketing in order to help the market realize its core benefits from a product. In discussing various market...

Target Aggregate Assessment

incidence of heart disease are short statements commenting on the items weight of relative increased risk. It has been long recog...

Banking Industry and Young Professionals as a Target Market

what risks would he be bringing to the bank? If he does go with risky clients, how might the risk be managed? To some extent, the ...

Middle East and Mobile Phone Companies' Target Marketing

received by other base stations or passed on to the traditional network meant that the telephones provided a useful service not re...

Comparative Analysis of the Financial Performance of Target and Wal Mart

common stock (Target, 2003). The 1970s saw both growth and innovation. In 1971 the revenues hit $1 billion (Target, 2003). The i...

Magazine Fashion Content and Target Marketing

magazines, unlike the female fashion segment. Magazines such as Cosmopolitan and Essentials, both of which have a female target au...

Target Market Changes to Home Video

far too many titles are filled with gratuitous violence and unnecessary sexual implications that infiltrate impressionable minds. ...