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The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

Analysis of an Article on Branding

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

Package Delivery, Air Freight, and Airborne, Federal Express, and Emery

In six pages this paper examines the years 1995 through 1998 in this comparative analysis of the profitability, management leaders...

Computer Gambling and Marketing Campaign Management

In five pages this paper discusses how to creatively and successfully market Internet gambling casinos in the United States in a p...

Word Processors and Marketing Campaign Management

In six pages the fictitious 'Speak Your Mind Version 1.0' product that would allow computers to literally be spoken to by word pro...

Market Position Analysis of PepsiCo

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...

First Ten Years of the Microsoft Corporation

In five pages this paper discusses the years between 1976 and 1986 in terms of the products, styles of management, and success Mic...

Small Retail Business Marketing and Management

In fifteen pages this paper examines a small carpet retailer's operations in a comprehensive marketing and management analysis. S...

An Article on Sales Achievement Reviewed

In one page the article entitled 'Ensuring Excellent Selling' that appeared in Sales and Marketing Management in which techniques ...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

Petroleum Convenience Story Business and Management Plan

In six pages this paper considers a hypothetical case study involving the marketing issues to be faced to be faced by a petroleum ...

Establishing a New Clean Air Recycling Company Business Plan

In twenty pages a business plan for a proposed company that would recycle ribbons, tape and toner cartridges and then resell the r...

Business Communications and Education

In six pages issues such as management and curriculum that are related to business communication and education are examined from t...

Journal Article 'The Seductive Danger of Craft Ethics for Business Organizations' Reviewed

we would be proud to describe to our grandchildren, absent the convenient balm of rationalization" (pp. 23). Clearly, decision-ma...

Management Careers and the Impact of Organizational Restructuring

In seven pages this paper examines corporate restructuring and its impact upon management positions. Seven sources are cited in t...

How JIT (Just in Time) Management Saves a Company Money on Warehousing Costs

When a firm is engaging in manufacturing, they need to purchase parts. Perhaps they order dozens of items when they really do not ...

HRM Influences in France

strategies, but these will be influenced by the country specific cultures and values, especially when it comes to HRM issues. Fran...

Confidentiality and the Case Manager

situations where the counselor has an "administrative, supervisory, and evaluative" relationship with a potential client (Code of ...

Women's Changing Roles in Management

filed the vast majority of sexual harassment cases, illustrating the fact that sexism still remains a very real problem for women ...

Delayed Government Response Times for Natural Disasters: A Proposed Solution

to this devastated area were, at least at first, characterized more appropriately as a series of errors and delays than as an effi...

The Cost of Discrimination of Women in International Business

a report by the International Labour Organisation looking at the progress of women in corporate America the author, Linda Wirth st...

Evaluation of Intel Using Baldrige Criteria

individual companies. They are stewards of American capitalism itself" (Drickhamer, 2003; p. 14). The National Institute of Stand...

Concepts and Tools Useful in Project Management

project, as seen with PMBOK, this even occurs for small projects were it may not be referred to as the WBS, but is still a plannin...

Improving HR

explained that "the cells that made up that hand were continually dying and regenerating themselves. What seems tangible is contin...

Operations Management; Recruitment Process

is more choosey, where they were given the job too easily they may feel the employer will hire anyone and the job does not require...

Business Issues in the Music Industry

acquired by larger companies seeking to grow through that route. Traditional retailers have blamed Internet retailers, piracy and...

Humanistic Leadership & Nursing Unions

with humanity, that is, to be humanistic in ones orientation refers to the principles of humanism, which has been given a variety ...

Duke Children’s Hospital; Introducing the Balanced Score-Card

of dissatisfied customers (patients and their parents) ad they were making losses which were increasing. The drive for change ofte...

Employee Behavior Management; The MARS Model

Glinow, 2005). Motivation has long been accepted as an important influence on the way an employee will behave. This was consider...