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Essays 1981 - 2010

Small Retail Business Marketing and Management

In fifteen pages this paper examines a small carpet retailer's operations in a comprehensive marketing and management analysis. S...

An Article on Sales Achievement Reviewed

In one page the article entitled 'Ensuring Excellent Selling' that appeared in Sales and Marketing Management in which techniques ...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

Team Development of McDonald's

In seven pages this paper examines the process of teamwork and how it has been successfully applied by the corporate management of...

Southwest Airlines, McDonald's and Risk Management

In eight pages this paper examines risk management strategies for these two very different businesses. Eight sources are cited in...

Los Angeles's Western Atlas International and EVA

In thirty pages this paper considers Economic Value Added concepts and then they are related to Western Atlas International's stat...

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

Analysis of an Article on Branding

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

Package Delivery, Air Freight, and Airborne, Federal Express, and Emery

In six pages this paper examines the years 1995 through 1998 in this comparative analysis of the profitability, management leaders...

Processes of Global Management Planning, Organization, Leadership, and Control

In fifty pages this research paper emphasizes planning in a consideration of important global management processes along with the ...

Tactics and Strategies of Global Automakers

In ten pages this paper compares and contrasts the U.S. and Japan automakers in a consideration of strategies and tactics in accor...

Security Issues and Computer Network Management

In thirty pages this research study examines corporate computer network management and issues related to security and information ...

Middle Managers and the Negative Impact of Information Technology Growth

In ten pages this paper examines the rapid growth of IT and how middle management positions have been adversely affected in terms ...

Management Strategy of Winnebago

In ten pages this paper examines the management strategies of the Winnebago motor home manufacturing company. Nine sources are ci...

Proctor and Gamble Communication and Management Issues

its category in Europe for all of 1997, and the company achieved that record in the face of intense competition for the market (Mi...

Communication Problems

In five pages this paper discusses various impasses to communication faced by Lawson Software in a consideration of various topics...

Financial Assessment of Northland Cranberries

In twelve pages this paper examines Northland Cranberries Inc. in a financial management overview that also includes a concisely a...

The Business of Club Med

Club Med has recently undergone a sea change in management, with a Euro-Disney savior being brought in to help reorganize. This re...

Conrail Case Study of Problems and Solutions

In ten pages Conrail's strengths and weaknesses are assessed in this case study of history, growth, and management principles, wit...

Wayne Huizenga, Republic Industries, and Blockbuster Video

In a paper consisting of five pages Wayne Huizenga's successful course is charted from waste management to Blockbuster to the dive...

Andersen Consulting Structure and Management

In eleven pages this paper considers the structure and management of the successful consultancy company, Andersen Consulting. Fou...

An Examination of AT&T

In five pages an overview of AT&T is presented in terms of profit, revenues, management processes, Internet involvement, marke...

Case Study on Fairfield Inn Hotel Management

In eight pages this hotel management case study on Fairfield Inn includes its organizational structure, problems and the pros and ...

Budgeting and Credit Management in Contemporary Society

manage credit more accurately. Managers can examine alternative strategies and total impact on the enterprise, before they make c...

Berth Allocation and Container Yard Management

an orderly manner, relieving them of their cargo as effortlessly as possible, and then staging that cargo for further distribution...

Organizations, Six Sigma, and Total Quality Management

satisfaction, no matter the burden that such a far-reaching objective might have upon the company. Both the customer and the orga...

Health Care Organizations and TQM

the country and that is because for the most part many of the health organizations do utilize Total Quality Management. This mode...

Ford Motor Company's Management Issues

court (Smart Workplace Practices Newsletter, 2001). Ford made an additional agreement with the EEOC to train all of its employee...

Management Theory and Microsoft, Inc.

the open architecture of the PC rather than deal with the platform originated with and promoted by Apple Computer. Had early deci...