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Essays 1621 - 1650

Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

Strategic Analysis of Southwest Airlines

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

Assessment of Beer and Nohria Article "Cracking the Code of Change"

looking at their own model of Theory E and Theory O change. The change model that was developed in these two theories reflected th...

Supply Chain Analysis for Green Mountain Coffee Roasters (GMCR)

example the transportation to get the product in and out of the firm which include transport, labor, power and water needed in the...

Corporate Insolvency in Australia - VA and Receivership

Australian insolvency law required updating, in order to avoid position where a firm that faced insolvency was not given a suitabl...

Making Better Decision than Joe Schmoe

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...

Designing a Questionnaire to Assess the Usefulness of an IT System

it is important for the analysis to know which managers have been questioned. In the analysis the sample may be divided into diffe...

Is Downsizing a Double Edged Sword?

term. Downsizing has been seen to occur over the last few decades, increasing in prevalence during difficult economic times. The ...

Considerations for a New Product

may also be a requirement. With a high quality unit the after sales service may also need to be considered, including the guarante...

Design and Justification of a Wage Package

qualified and skilled labor may be working for competitors. If the firm offers a salary package that offers a lower level of claus...

Can IKEA Remain Successfully Expand into New Markets?

et al, 2011, p261). The consumer is part producer, as they do not go to a traditional furniture store to purchase the goods, but t...

Outputs at Skype

chargeable, and are a main source of revenue. In 2011 the organisation had a total of 663 million different registered users (A...

How will Yum! Brands and WalMart Be Impacted by a Change in the Yuan Exchange Rate

a further 20% this will have a financial impact on US firms, the impact will depend on the type of transactions undertaken by the ...

South African Breweries

should be measurable. Financial measures for the company should include measures such as overall turnover, cost of goods sold, gr...

Problemitization in Research

established knowledge that is widely accepted there is value is examining and reframing the associated questions so that more know...

Commercial Responses to a Recession

include aggressive marketing and other types of promotion. In many cases these will require investment. However, if a firm is suff...

State Owned Enterprises (SOE's) and their Role in International Business

will be regulating themselves. It may also be argued that the existing systems for analysing and assessing the competitive environ...

Change and Crisis Caused by the Sudden Departure of a Key Worker

in order to operate. A sudden departure reduces the resources that are available, and creates a shortage. The question for the emp...

Developing a Strategy for Logitech

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

Future Strategy for TOMS Shoes

Using a text provided by the student, the case of TOMS shoes is assessed and the problems identified. The writer then identifies ...

EXAMINING SOCIAL RESPONSIBILITY IN THE CASE OF PHARMACARE

Ethical violations and philosophical theories in the case of PharmaCARE, a fictitious pharmaceutical firm. There are 8 sources lis...

Questions on Currency Exchange Rates

the currency, convertibility and stability of that currency (US Department of Treasury, 2012). At the current time the currency do...

Christianity Today

Christianity is and always has been the dominant religious preference in the United States. It was founded on the philosophy of r...

Z-Wing Marketing Strategy

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...

Self-Care Task Analysis

reflecting exactly what exceptional children go through in the classroom. The first step in making a peanut butter and jelly sand...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

Frida/Accuracy of Recent Film

Frida, as a young teen, sneaking into an auditorium to watch Diego painting a mural. Diegos wife Lupe appears and confronts Diego ...

Dominant Paradigms in As Nature Made Him - The Boy Who Was Raised As A Girl by John Colapinto

1960s "introduced the theory that children are not born with a gender identity, but rather form an understanding of gender through...

The Suitability of the Compensation Approach to Tort Awards

South Australia Asset Management Corporation v York Montague Ltd [1997] AC1 demonstrates the way this can be stretched to cover al...

Book Review: "The Nature Of Leadership" By Antonakis Et Al

overview of varying aspects associated with leadership, concepts that include defining/assessing, transforming, developing and gen...