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Essays 1621 - 1650

Assessing the Distribution Aspect of the Marketing Strategy

numbers of the product, otherwise there is a risk of product shortages, and an unsatisfied demand created by marketing benefiting ...

Designing a Questionnaire to Asses the Value of Hedging in the Aviation Industry

This 3 page paper designs a questionnaire which may be used as the basis for a structured interview or self competing survey looki...

RBV Assessment of Southwest Airlines

use of a single size aircraft where it is possible to easily substitute one aircraft for another is there are operating issues. ...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Starbucks in 2011

2012). By the second quarter of 2010 the profits had increased eightfold (Motavalli, 2012). Continued recovery has been aided by t...

EDI and Barcode Recommendations for Socksessful Socks

period due to the manual processes. it is notable that the competitive intelligence gathered indicates that Heals are benefiting f...

Assessing a Potential Investment - Southwest Airlines

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Investigation to Assess the Impact of Downsizing on Employee Motivation

motivation on employees performance and business results has also been seen in the UK; a similar study took place with the Nationw...

Strategic Assessment of Telefonica

the desired results. Analysis of Telefonica Telefonica S.A. is a large Spanish telecommunications group. The firm was once the...

The Passenger Train Industry as an Oligopoly

order to overcome potential problems associated with monopolies. Many railway industries had been nationalized, this facilitated l...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Developing Permeable Boundaries

alliances are developed with suppliers and vendors and sometimes with competitors. The goal is a more effective organization. Tech...

DEVELOPING A STAFFING PLAN

brokers on paperwork, type correspondence and act as a liaison between the brokers and the clients. 1 order submitter, who...

Comparing 3 Logistics Companies

developed into a value chain and the expansion of this to the virtual value chain. The first of these systems was the COSMOS syste...

Environmental Analysis for the Management of a Premium Model

exit this can be an attractive business for new competitors. The second of Porters five forces we will consider is that of ...

ESNAAD Macro-environmental Analysis

The writer uses a PESTEL analysis in order to examine the macroenvironmental conditions which are impacting on the firm and its cl...

Employee Absenteeism as a Form of Negative Behavior

For example, if we look at the UK as an example. If we look at the figures produced by the CBI we see there is an upward trend in ...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

The Possible Benefits of Reciting Internally

and allocation of labor is governed by a set of administrative rules and procedures" (Doeringer and Piore, 1971: 1).The internal m...

Developing Teams

upon the individual and their perspective on the change. Some individuals may feel threatened where as others may be motivated by ...

The Value Chain at Kellogg's

suppliers in different countries as well as a large number of purchases in the form of wholesalers and retailers, the supply chain...

The Skype EBay Merger

assisting you in the future! What the Skype Business Model Means for Traditional Telecommunications Companies...

Operations Case Study

the "rev head" and "hot rod" segment of the automotive industry. The traditional manufacturing processes that the company utiliz...

Retaining Competitiveness through the Use of Marketing Operations

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

Danaher Case Study

tend to be middle sized family-run firms. The entrance into new industries is relatively limited, but in many instances co...

A Literature Review on Gender and the Accountancy Field

This paper begins by noting that there is an obvious gender gap at the highest levels of the big four accounting firms. A literat...

Proposed Future Strategies for Starbucks

economic influences impact on the business the firm is set by looking at the historical performance of a company during times of e...

Employee Performance Assessment

to be integrated with the performance results and measurement of both input and output measured. This is reflected in the words of...